06 · The content strategy
52 market-specific pieces across 12 markets (33 refreshes of named URLs, 0 net-new) plus the seven cross-market program pieces below, whose outlines live once and localize per market. Every piece sits in its market card with a suggested title, target query, proof and outline. This section holds the format standard and the calendar.
The GEO format spec, applied to every piece
Derived from what the 23 captured AI Overviews actually cite (the cited pages): answer-shaped content wins the citation.
- Answer first: a direct answer of 50 words or fewer under the H1, before any narrative.
- Question-form H2s matching real queries from the tested set and Search Console, not invented phrasing.
- FAQPage markup mirroring visible Q&As. The FAQ additions in section 5 are the first instance.
- Local entity: the city named, the LocalBusiness @id referenced, and the office NAP consistent with the profile.
- Author and reviewed-by clinician credentials on every piece (E-E-A-T).
- Compliance: evidence-based language only, no outcome guarantees, out-of-network framing stated plainly, crisis routed to 988.
Our best-performing content, and the pattern it proves
First-party Search Console, the same 90-day window as every figure above. 5 of CCG’s 100 most-clicked pages are location-scoped; the rest are national educational articles. The winners prove the domain can rank and earn clicks at scale. The plan routes that authority into the local pages that book intakes: every refresh in section 5 follows the winning format (deep, FAQ-backed, modality-specific) and adds an internal link from refreshed content to its market’s location page. Full rows: CCG Best Content tab.
| CCG page | Clicks 90d | Impressions | Avg pos | Top ranking keyword (vol, pos) |
|---|---|---|---|---|
| /narcissism-in-a-relationship | 4,837 | 1,383,903 | 9.2 | narcissist and (823000/mo, #12) |
| /neurotypical-vs-neurodivergent-brain | 3,088 | 218,954 | 6.2 | neurotypical (27100/mo, #15) |
| /how-to-handle-a-narcissist | 2,850 | 734,896 | 7.8 | how do you treat a narcissist (14800/mo, #2) |
| /how-bpd-affects-relationships | 1,996 | 181,237 | 7.0 | bpd in a relationship (4400/mo, #3) |
| /questions-to-ask-therapist-consultation | 1,856 | 52,004 | 9.0 | questions for therapist (1900/mo, #3) |
| /6-levels-of-validation-dbt-skill | 1,767 | 56,052 | 6.1 | examples of validation (880/mo, #11) |
| /signs-of-childhood-trauma-in-adulthood | 1,734 | 94,475 | 5.2 | examples of childhood traumas (590/mo, #19) |
| /releasing-trauma-from-the-body | 1,603 | 242,826 | 11.1 | trauma release (74000/mo, #9) |
The cross-market program: seven pieces, written once, localized twelve times
These themes were tested in every market and would otherwise repeat twelve times over. Each is one site-wide piece with a per-market status table; every market card links back here for its local action.
EMDR EMDR Therapy: What to Expect and How to Startprogram▸
Proof
Action
Refresh /art-therapy-vs-emdr once, site-wide; today it ranks #8 for “emdr art therapy”. Each market then carries its own answer-first section on its location page, tracked below.
Format
Suggested outline ({market} marks the per-market insertion)
- Open with a direct answer of 50 words or fewer to the question behind “EMDR therapy what to expect”.
- H2: What EMDR treats for {market} clients and the evidence behind it.
- H2: What an EMDR session at the {market} office looks like, phase by phase.
- H2: EMDR compared with talk therapy for trauma, for {market} readers weighing both.
- Include the {market} clinicians’ credentials for E-E-A-T (reviewed-by line).
- Add an FAQ block with 3 questions {market} families ask about EMDR therapy what to expect (mirror it in the FAQPage markup).
- Close with the booking form and the tracked {market} phone number, framed for EMDR therapy what to expect.
Status by market
| Market | Tested query | Status | Local action |
|---|---|---|---|
| Arlington, VA | EMDR therapist in Arlington | cited | section on the Arlington page |
| Bethesda, MD | EMDR therapist in Bethesda | cited | section on the Bethesda page |
| Alexandria, VA | EMDR therapist in Alexandria | cited | section on the Alexandria page |
| Harrison, NY | EMDR therapist in Harrison | not cited | section on the Harrison page |
| Boca Raton, FL | EMDR therapist in Boca Raton | not cited | section on the Boca Raton page |
| Brooklyn, NY | EMDR therapist in Brooklyn | not cited | section on the Brooklyn page |
| Cedar Knolls, NJ | EMDR therapist in Cedar Knolls | cited | section on the Cedar Knolls page |
| Miami, FL | EMDR therapist in Miami | cited | section on the Miami page |
| New York, NY | EMDR therapist in New York | not cited | section on the New York page |
| Washington, DC | EMDR therapist in Washington | not cited | section on the Washington page |
| Annapolis, MD | EMDR therapist in Annapolis | not cited | section on the Annapolis page |
| Red Bank, NJ | EMDR therapist in Red Bank | cited | section on the Red Bank page |
TEEN Teen Anxiety Therapy: A Guide for Parentsprogram▸
Proof
Action
Refresh /therapist-for-teenage-anxiety once, site-wide; it is absent from the ranked-keyword export today. Each market then carries its own answer-first section on its location page, tracked below.
Format
Suggested outline ({market} marks the per-market insertion)
- Open with a direct answer of 50 words or fewer to the question behind “teen anxiety therapy guide”.
- H2: Signs a teen in {market} may need support beyond school resources.
- H2: How {market} parents are involved, and what stays confidential.
- H2: What evidence-based teen anxiety treatment looks like in {market} (CBT, DBT skills).
- H2: In-person at the {market} office or virtual: how families choose.
- Add an FAQ block with 3 questions {market} families ask about teen anxiety therapy guide (mirror it in the FAQPage markup).
- Close with the booking form and the tracked {market} phone number, framed for teen anxiety therapy guide.
Status by market
| Market | Tested query | Status | Local action |
|---|---|---|---|
| Arlington, VA | therapist for teen anxiety in Arlington | cited | section on the Arlington page |
| Bethesda, MD | therapist for teen anxiety in Bethesda | cited | section on the Bethesda page |
| Alexandria, VA | therapist for teen anxiety in Alexandria | cited | section on the Alexandria page |
| Harrison, NY | therapist for teen anxiety in Harrison | not cited | section on the Harrison page |
| Boca Raton, FL | therapist for teen anxiety in Boca Raton | not cited | section on the Boca Raton page |
| Brooklyn, NY | therapist for teen anxiety in Brooklyn | not cited | section on the Brooklyn page |
| Cedar Knolls, NJ | therapist for teen anxiety in Cedar Knolls | cited | section on the Cedar Knolls page |
| Miami, FL | therapist for teen anxiety in Miami | not cited | section on the Miami page |
| New York, NY | therapist for teen anxiety in New York | not cited | section on the New York page |
| Washington, DC | therapist for teen anxiety in Washington | not cited | section on the Washington page |
| Annapolis, MD | therapist for teen anxiety in Annapolis | not cited | section on the Annapolis page |
| Red Bank, NJ | therapist for teen anxiety in Red Bank | cited | section on the Red Bank page |
TRAU Trauma Therapy: Evidence-Based Approachesprogram▸
Proof
Action
Refresh /five-trauma-therapy-approaches once, site-wide; today it ranks #89 for “trauma focused therapies”. Each market then carries its own answer-first section on its location page, tracked below.
Format
Suggested outline ({market} marks the per-market insertion)
- Open with a direct answer of 50 words or fewer to the question behind “trauma therapy approaches”.
- H2: The trauma therapies offered in {market} (EMDR, CBT, DBT-informed).
- H2: How a first trauma-therapy session at the {market} office is paced.
- H2: How long trauma therapy takes in {market} with a short-term, skills-based approach.
- State the out-of-network model plainly on the {market} page with the superbill explanation.
- Add an FAQ block with 3 questions {market} families ask about trauma therapy approaches (mirror it in the FAQPage markup).
- Close with the booking form and the tracked {market} phone number, framed for trauma therapy approaches.
Status by market
| Market | Tested query | Status | Local action |
|---|---|---|---|
| Arlington, VA | trauma therapy practices in Arlington | cited | section on the Arlington page |
| Bethesda, MD | trauma therapy practices in Bethesda | cited | section on the Bethesda page |
| Alexandria, VA | trauma therapy practices in Alexandria | cited | section on the Alexandria page |
| Harrison, NY | trauma therapy practices in Harrison | cited | section on the Harrison page |
| Boca Raton, FL | trauma therapy practices in Boca Raton | not cited | section on the Boca Raton page |
| Brooklyn, NY | trauma therapy practices in Brooklyn | not cited | section on the Brooklyn page |
| Cedar Knolls, NJ | trauma therapy practices in Cedar Knolls | cited | section on the Cedar Knolls page |
| Miami, FL | trauma therapy practices in Miami | not cited | section on the Miami page |
| New York, NY | trauma therapy practices in New York | not cited | section on the New York page |
| Washington, DC | trauma therapy practices in Washington | not cited | section on the Washington page |
| Annapolis, MD | trauma therapy practices in Annapolis | cited | section on the Annapolis page |
| Red Bank, NJ | trauma therapy practices in Red Bank | cited | section on the Red Bank page |
COUP Couples Counseling: The Gottman Method Explainedprogram▸
Proof
Action
Refresh /therapists-for-couples-counseling once, site-wide; it is absent from the ranked-keyword export today. Each market then carries its own answer-first section on its location page, tracked below.
Format
Suggested outline ({market} marks the per-market insertion)
- Open with a direct answer of 50 words or fewer to the question behind “couples counseling gottman”.
- H2: What the Gottman method changes in how {market} couples argue.
- H2: What to expect in a first couples session in {market}.
- H2: Couples counseling costs in {market} and out-of-network reimbursement.
- H2: When {market} couples benefit from individual therapy alongside couples work.
- Add an FAQ block with 3 questions {market} families ask about couples counseling gottman (mirror it in the FAQPage markup).
- Close with the booking form and the tracked {market} phone number, framed for couples counseling gottman.
Status by market
| Market | Tested query | Status | Local action |
|---|---|---|---|
| Arlington, VA | marriage counseling in Arlington | not cited | section on the Arlington page |
| Bethesda, MD | marriage counseling in Bethesda | not cited | section on the Bethesda page |
| Alexandria, VA | marriage counseling in Alexandria | not cited | section on the Alexandria page |
| Harrison, NY | marriage counseling in Harrison | not cited | section on the Harrison page |
| Boca Raton, FL | marriage counseling in Boca Raton | not cited | section on the Boca Raton page |
| Brooklyn, NY | marriage counseling in Brooklyn | not cited | section on the Brooklyn page |
| Cedar Knolls, NJ | marriage counseling in Cedar Knolls | not cited | section on the Cedar Knolls page |
| Miami, FL | marriage counseling in Miami | not cited | section on the Miami page |
| New York, NY | marriage counseling in New York | not cited | section on the New York page |
| Washington, DC | marriage counseling in Washington | not cited | section on the Washington page |
| Annapolis, MD | marriage counseling in Annapolis | not cited | section on the Annapolis page |
| Red Bank, NJ | marriage counseling in Red Bank | not cited | section on the Red Bank page |
ANXI Anxiety Therapy: How to Choose a Practiceprogram▸
Proof
Action
Refresh /accelerated-resolution-therapy-for-anxiety once, site-wide; it is absent from the ranked-keyword export today. Each market then carries its own answer-first section on its location page, tracked below.
Format
Suggested outline ({market} marks the per-market insertion)
- Open with a direct answer of 50 words or fewer to the question behind “best therapy practice for anxiety”.
- H2: Best Therapy Practice For Anxiety: the direct answer.
- H2: What best therapy practice for anxiety costs in {market} and how out-of-network reimbursement works.
- H2: How Counseling Center Group matches {market} clients seeking best therapy practice for anxiety with the right therapist.
- H2: Best therapy practice for anxiety in person at the {market} office, or virtually.
- Add an FAQ block with 3 questions {market} families ask about best therapy practice for anxiety (mirror it in the FAQPage markup).
- Close with the booking form and the tracked {market} phone number, framed for best therapy practice for anxiety.
Status by market
| Market | Tested query | Status | Local action |
|---|---|---|---|
| Arlington, VA | best therapy practice for anxiety | tested nationally | localized FAQ entry on the Arlington page |
| Bethesda, MD | best therapy practice for anxiety | tested nationally | localized FAQ entry on the Bethesda page |
| Alexandria, VA | best therapy practice for anxiety | tested nationally | localized FAQ entry on the Alexandria page |
| Harrison, NY | best therapy practice for anxiety | tested nationally | localized FAQ entry on the Harrison page |
| Boca Raton, FL | best therapy practice for anxiety | tested nationally | localized FAQ entry on the Boca Raton page |
| Brooklyn, NY | best therapy practice for anxiety | tested nationally | localized FAQ entry on the Brooklyn page |
| Cedar Knolls, NJ | best therapy practice for anxiety | tested nationally | localized FAQ entry on the Cedar Knolls page |
| Miami, FL | best therapy practice for anxiety | tested nationally | localized FAQ entry on the Miami page |
| New York, NY | best therapy practice for anxiety | tested nationally | localized FAQ entry on the New York page |
| Washington, DC | best therapy practice for anxiety | tested nationally | localized FAQ entry on the Washington page |
| Annapolis, MD | best therapy practice for anxiety | tested nationally | localized FAQ entry on the Annapolis page |
| Red Bank, NJ | best therapy practice for anxiety | tested nationally | localized FAQ entry on the Red Bank page |
CHOO How to Choose a Therapist: A Practical Checklistprogram▸
Proof
Action
Refresh /how-to-choose-the-right-therapist once, site-wide; today it ranks #40 for “choosing therapy”. Each market then carries its own answer-first section on its location page, tracked below.
Format
Suggested outline ({market} marks the per-market insertion)
- Open with a direct answer of 50 words or fewer to the question behind “how to choose a therapist”.
- H2: How To Choose A Therapist: the direct answer.
- H2: What how to choose a therapist costs in {market} and how out-of-network reimbursement works.
- H2: How Counseling Center Group matches {market} clients seeking how to choose a therapist with the right therapist.
- H2: How to choose a therapist in person at the {market} office, or virtually.
- Add an FAQ block with 3 questions {market} families ask about how to choose a therapist (mirror it in the FAQPage markup).
- Close with the booking form and the tracked {market} phone number, framed for how to choose a therapist.
Status by market
| Market | Tested query | Status | Local action |
|---|---|---|---|
| Arlington, VA | how to choose a therapist | tested nationally | localized FAQ entry on the Arlington page |
| Bethesda, MD | how to choose a therapist | tested nationally | localized FAQ entry on the Bethesda page |
| Alexandria, VA | how to choose a therapist | tested nationally | localized FAQ entry on the Alexandria page |
| Harrison, NY | how to choose a therapist | tested nationally | localized FAQ entry on the Harrison page |
| Boca Raton, FL | how to choose a therapist | tested nationally | localized FAQ entry on the Boca Raton page |
| Brooklyn, NY | how to choose a therapist | tested nationally | localized FAQ entry on the Brooklyn page |
| Cedar Knolls, NJ | how to choose a therapist | tested nationally | localized FAQ entry on the Cedar Knolls page |
| Miami, FL | how to choose a therapist | tested nationally | localized FAQ entry on the Miami page |
| New York, NY | how to choose a therapist | tested nationally | localized FAQ entry on the New York page |
| Washington, DC | how to choose a therapist | tested nationally | localized FAQ entry on the Washington page |
| Annapolis, MD | how to choose a therapist | tested nationally | localized FAQ entry on the Annapolis page |
| Red Bank, NJ | how to choose a therapist | tested nationally | localized FAQ entry on the Red Bank page |
COST Therapy Costs Without Insurance: Real Numbersprogram▸
Proof
Action
Refresh /the-real-cost-of-therapy once, site-wide; it is absent from the ranked-keyword export today. Each market then carries its own answer-first section on its location page, tracked below.
Format
Suggested outline ({market} marks the per-market insertion)
- Open with a direct answer of 50 words or fewer to the question behind “therapy cost without insurance”.
- H2: Therapy Cost Without Insurance: the direct answer.
- H2: What therapy cost without insurance costs in {market} and how out-of-network reimbursement works.
- H2: How Counseling Center Group matches {market} clients seeking therapy cost without insurance with the right therapist.
- H2: Therapy cost without insurance in person at the {market} office, or virtually.
- Add an FAQ block with 3 questions {market} families ask about therapy cost without insurance (mirror it in the FAQPage markup).
- Close with the booking form and the tracked {market} phone number, framed for therapy cost without insurance.
Status by market
| Market | Tested query | Status | Local action |
|---|---|---|---|
| Arlington, VA | therapy cost without insurance | tested nationally | localized FAQ entry on the Arlington page |
| Bethesda, MD | therapy cost without insurance | tested nationally | localized FAQ entry on the Bethesda page |
| Alexandria, VA | therapy cost without insurance | tested nationally | localized FAQ entry on the Alexandria page |
| Harrison, NY | therapy cost without insurance | tested nationally | localized FAQ entry on the Harrison page |
| Boca Raton, FL | therapy cost without insurance | tested nationally | localized FAQ entry on the Boca Raton page |
| Brooklyn, NY | therapy cost without insurance | tested nationally | localized FAQ entry on the Brooklyn page |
| Cedar Knolls, NJ | therapy cost without insurance | tested nationally | localized FAQ entry on the Cedar Knolls page |
| Miami, FL | therapy cost without insurance | tested nationally | localized FAQ entry on the Miami page |
| New York, NY | therapy cost without insurance | tested nationally | localized FAQ entry on the New York page |
| Washington, DC | therapy cost without insurance | tested nationally | localized FAQ entry on the Washington page |
| Annapolis, MD | therapy cost without insurance | tested nationally | localized FAQ entry on the Annapolis page |
| Red Bank, NJ | therapy cost without insurance | tested nationally | localized FAQ entry on the Red Bank page |
Cadence and capacity
The plan is tiered so the schedule is realistic with clinical review on every piece. P1 is the priority set of 3 pieces per market (36 total), shipping two markets per week across weeks 2 to 13 at 3 to 4 pieces a week with clinical review. The remaining market-specific pieces are P2 and queue behind as a standing backlog of about two per market per month. The seven cross-market program pieces are written once each, in parallel, and each market’s localized section ships with its P1 window. One writer plus clinical review covers P1 and the program; the backlog flexes with capacity.
The calendar, mirroring the section 5 order
| When | Market | What ships | Addressable demand |
|---|---|---|---|
| Weeks 2 to 3 | New York, NY | 3 priority (P1) pieces; the P2 and P3 pieces queue behind them | 68,200 searches/mo |
| Weeks 2 to 3 | Miami, FL | 3 priority (P1) pieces; the P2 and P3 pieces queue behind them | 19,410 searches/mo |
| Weeks 4 to 5 | Washington, DC | 3 priority (P1) pieces; the P2 and P3 pieces queue behind them | 11,700 searches/mo |
| Weeks 4 to 5 | Brooklyn, NY | 3 priority (P1) pieces; the P2 and P3 pieces queue behind them | 11,160 searches/mo |
| Weeks 6 to 7 | Arlington, VA | 3 priority (P1) pieces; the P2 and P3 pieces queue behind them | 5,390 searches/mo |
| Weeks 6 to 7 | Alexandria, VA | 3 priority (P1) pieces; the P2 and P3 pieces queue behind them | 4,530 searches/mo |
| Weeks 8 to 9 | Bethesda, MD | 3 priority (P1) pieces; the P2 and P3 pieces queue behind them | 2,360 searches/mo |
| Weeks 8 to 9 | Boca Raton, FL | 3 priority (P1) pieces; the P2 and P3 pieces queue behind them | 1,470 searches/mo |
| Weeks 10 to 11 | Annapolis, MD | 3 priority (P1) pieces; the P2 and P3 pieces queue behind them | 1,200 searches/mo |
| Weeks 10 to 11 | Red Bank, NJ | 3 priority (P1) pieces; the P2 and P3 pieces queue behind them | 420 searches/mo |
| Weeks 12 to 13 | Harrison, NY | 3 priority (P1) pieces; the P2 and P3 pieces queue behind them | 250 searches/mo |
| Weeks 12 to 13 | Cedar Knolls, NJ | 3 priority (P1) pieces; the P2 and P3 pieces queue behind them | smaller demand pool |