The Counseling Center Group — Boca Raton, FL — EMDR

Overview

$7,742

Spend

8.0

Conversions

$968

Cost / conv

5.48%

CTR

$8.37

Avg CPC

$4,196 (54%)

Zero-conv spend

What worked

Tight single-modality, single-metro test (EMDR / Boca Raton).
EMDR Boca Raton branded-local term drove 5 of the 7 conversions.

What we’d change

Worst cost/conv in the account — $1,011. Statewide emdr therapist in florida (broad) spent ~$2K for 2 conv.
Thinnest build (40 keywords, 30 served) and zero direct negatives — add the account-standard negative list immediately.
Either commit to Boca-local exact terms or pause; broad statewide FL terms don't convert at acceptable cost.

Keywords — served (30)

Sorted top-performing first; click any header to re-sort. Cost/conv uses primary (CRM-stage) conversions.

Keyword	Match	Ad group	Status	Impr	Clicks	CTR%	Avg CPC	Cost	Conv	Cost / conv
EMDR Boca Raton	BR	EMDR	Enabled	1,460	97	6.6%	$9.13	$885	5.0	$177
emdr therapist in florida	BR	Virtual Therapist	Enabled	3,219	196	6.1%	$7.19	$1,408	1.0	$1,408
emdr therapist in florida	BR	EMDR	Enabled	886	59	6.7%	$9.97	$588	1.0	$588
EMDR therapist	BR	EMDR	Enabled	1,553	86	5.5%	$7.49	$644	0	—
EMDR Boca Raton	BR	Virtual Therapist	Enabled	1,122	45	4.0%	$9.10	$410	0	—
EMDR therapy for PTSD	BR	Virtual Therapist	Enabled	506	30	5.9%	$13.23	$397	0	—
emdr therapist for depression and anxiety	BR	Virtual Therapist	Enabled	725	39	5.4%	$9.22	$359	0	—
EMDR therapist nearby	BR	Virtual Therapist	Enabled	525	42	8.0%	$8.07	$339	0	—
EMDR near me	BR	Virtual Therapist	Enabled	890	38	4.3%	$8.90	$338	0	—
emdr therapist for depression and anxiety	BR	EMDR	Enabled	403	29	7.2%	$11.18	$324	0	—
EMDRIA certified therapist	BR	EMDR	Enabled	475	30	6.3%	$8.55	$257	0	—
EMDR therapist near me	BR	EMDR	Enabled	473	36	7.6%	$6.87	$247	0	—
EMDR therapy for PTSD	BR	EMDR	Enabled	456	22	4.8%	$7.09	$156	0	—
EMDR counseling for anxiety	BR	Virtual Therapist	Enabled	663	20	3.0%	$5.59	$112	0	—
EMDR counseling for anxiety	BR	EMDR	Enabled	215	14	6.5%	$7.87	$110	0	—
EMDR near me	BR	EMDR	Enabled	310	16	5.2%	$6.77	$108	0	—
looking for emdr therapist	BR	EMDR	Enabled	264	14	5.3%	$7.13	$100	0	—
looking for emdr therapist	BR	Virtual Therapist	Enabled	142	7	4.9%	$12.12	$85	0	—
EMDR Trauma specialist	BR	Virtual Therapist	Enabled	188	14	7.4%	$5.39	$75	0	—
Affordable EMDR therapy near me	BR	Virtual Therapist	Enabled	186	6	3.2%	$8.62	$52	0	—
EMDR Trauma specialist	BR	EMDR	Enabled	88	6	6.8%	$6.28	$38	0	—
Virtual EMDR therapist	BR	Virtual Therapist	Enabled	34	3	8.8%	$9.94	$30	0	—
EMDR therapist near me	BR	Virtual Therapist	Enabled	67	3	4.5%	$3.46	$10	0	—
Virtual EMDR therapist	BR	EMDR	Enabled	33	2	6.1%	$2.20	$4	0	—
Certified EMDR therapist near me	BR	EMDR	Enabled	11	0	0.0%	$0.00	$0	0	—
EMDR therapy for childhood trauma	BR	EMDR	Enabled	1	0	0.0%	$0.00	$0	0	—
In Person EMDR	BR	EMDR	Enabled	4	0	0.0%	$0.00	$0	0	—
Affordable EMDR therapy near me	BR	EMDR	Enabled	4	0	0.0%	$0.00	$0	0	—
EMDR for sexual assault survivors	BR	EMDR	Enabled	2	0	0.0%	$0.00	$0	0	—
EMDR therapist nearby	BR	EMDR	Enabled	2	0	0.0%	$0.00	$0	0	—

Keywords with no impressions (10)

Built into the campaign but never shown in the window — clean-up candidates.

Keyword	Match	Ad group	Status	CTR%	Avg CPC	Cost	Cost / conv
Certified EMDR therapist near me	BR	Virtual Therapist	Enabled	0.0%	$0.00	$0	—
EMDR therapy for childhood trauma	BR	Virtual Therapist	Enabled	0.0%	$0.00	$0	—
In Person EMDR	BR	Virtual Therapist	Enabled	0.0%	$0.00	$0	—
Female EMDR therapist near me	BR	Virtual Therapist	Enabled	0.0%	$0.00	$0	—
Sliding scale EMDR therapy	BR	Virtual Therapist	Enabled	0.0%	$0.00	$0	—
Cost of EMDR session	BR	Virtual Therapist	Enabled	0.0%	$0.00	$0	—
EMDR for sexual assault survivors	BR	Virtual Therapist	Enabled	0.0%	$0.00	$0	—
Female EMDR therapist near me	BR	EMDR	Enabled	0.0%	$0.00	$0	—
Sliding scale EMDR therapy	BR	EMDR	Enabled	0.0%	$0.00	$0	—
Cost of EMDR session	BR	EMDR	Enabled	0.0%	$0.00	$0	—

Ad copy — 2 responsive search ads

One RSA per ad group (no A/B variants). Headlines/descriptions use {LOCATION(City)} and {Keyword} dynamic insertion. Final URL flagged for routing quality.

EMDR Enabled

Final URL: /locations/florida/emdr-boca-raton/ match

Headlines

{KeyWord:EMDR Therapy In Boca Raton}{KeyWord:EMDR Therapy}{LOCATION(City):Boca Raton}EMDR In-Person or VirtualComprehensive EMDR TreatmentCounseling Center GroupLocal Therapists in BocaReduce Symptoms of DepressionMarriage & Couples Counseling{KeyWord:EMDR Therapist In Boca Raton}EMDR in Boca Raton, FloridaTrauma Treatment Thru EMDREMDR Therapy Near YouSchedule An Appointment OnlineCall Now To Schedule A SessionEMDR Therapist Near You

• In Person or Virtual EMDR Boca Raton. Therapy & Counseling - Boca Raton. Schedule Online.

• EMDR Boca Raton. Improve Your Life Through Eye Movement Desensitization and Reprocessing.

• EMDR Boca Raton: Learn Powerful Skills to Manage Emotions and Improve Relationships.

• Get Compassionate & Expert Care from Experienced Therapists. Schedule Online or Call Us.

Virtual Therapist Enabled

Final URL: /locations/florida/boca-raton-therapy/ match

Headlines

{KeyWord:Virtual EMDR Therapist}{KeyWord:Virtual EMDR Therapy}{LOCATION(City):Therapist}Virtual Therapist {LOCATION(City):near You}Virtual Anxiety SpecialistSkip I-95, Traffic & ParkingVirtual Therapists in BocaReduce Symptoms of DepressionMarriage & Couples Counseling{KeyWord:Depression Therapist In Boca}Virtual Marriage CounselingVirtual Trauma Therapists BocaVirtual EMDR Therapist BocaSchedule an Online ConsultCall Now To Schedule A SessionSkip Waiting Rooms. Go Virtual

• Skip The Traffic & Parking. Virtual EMDR Boca Raton. The Counseling Center of Florida.

• Local Virtual Therapists In Boca. The Counseling Center of Florida Therapy in {LOCATION(City):Boca Raton}

• Change Your Life with Proven Therapy Techniques. Local Virtual Therapists In Boca.

• Therapy Your Way. Get Compassionate & Expert Care from Experienced Virtual Therapists.

Landing pages & funnel

Where each ad group sends its traffic. MISMATCH = points to another state’s page; generic = no geo; virtual = directory dead-end.

Ad group	Routing	Landing page	Spend	Conv
Virtual Therapist	match	/locations/florida/boca-raton-therapy/	$4,015	2.0
EMDR	match	/locations/florida/emdr-boca-raton/	$3,217	6.0

Landing-page performance (this campaign)

Landing page	Clicks	Spend	Conv	Cost / conv
/locations/florida/boca-raton-therapy/	470	$4,015	2.0	$2,007
/locations/florida/emdr-boca-raton/	387	$3,217	6.0	$536
/treatments/emdr-therapy/	33	$193	0.0	—
/conditions/trauma/	2	$25	0.0	—
/who-we-treat/couples-therapy/	2	$14	0.0	—
/treatments/dbt-therapy/?utm_source=Google&utm_medium=CPC&utm_content=DBT&utm_campaign=search&gclid=Cj0KCQjwvb-zBhCmARIsAAfUI2s6KK7k-GTuEx6YdNFn1DSaomx4mLLbN0xmwAdadzOSKDPgQPzNXdMaAvOgEALw_wcB	1	$4	0.0	—
/treatments/gottman-method-couples-therapy/?utm_source=Google+Ads&utm_medium=PPC&utm_campaign=Counseling+Center+%5BPMAX%5D&utm_term=Couples+Therapy	0	$0	0.0	—
https://www.counselingcenterofmaryland.com/anxiety	0	$0	0.0	—
/treatments/cognitive-behavior-therapy-cbt/	0	$0	0.0	—
/contact-us/	0	$0	0.0	—
/ny/individual-therapy/	0	$0	0.0	—
/therapists-new-jersey/	0	$0	0.0	—
/treatments/dialectical-behavior-therapy-dbt/	0	$0	0.0	—

See the account-wide Funnel & landing pages view for cross-campaign comparison and the scraped page assessments.

Negative keywords — direct (0)

No campaign-level negative keywords. This campaign relies entirely on the shared lists — it should get the account-standard negatives added directly.

Plus four shared negative lists applied to this campaign (~220 terms): Free Terms (148), Diploma/Course/Certification (39), Mindfulness (27), Hotline (6). See all negative keywords →