CCG
Exclusions

Negative keywords

Every exclusion on the active search campaigns — direct campaign negatives plus the four shared lists applied to all six.

The active state campaigns carry small direct negative lists and lean on four shared lists (~220 terms). Themes are appropriate for an out-of-network self-pay practice: crisis/hotlines, “free” therapy, medication/psychiatry, insurance-takers, named competitors, and AI/chatbot therapy. Note the large block-lists (BYP NK, ~5K terms each) are attached to a paused campaign, not these live ones.

Direct campaign negatives by state (101)

StateDirect negatives
New York (NYC metro) (NY)28
Virginia (VA)6
Maryland (MD)10
New Jersey (NJ)47
Washington D.C. (DC)10
Boca Raton, FL — EMDR (FL)0 none — add standard list

NY — 28 direct negatives

Negative keywordMatch
24 hour christian counseling hotline freeEXACT
adhd psychiatrist near meEXACT
behavioral medicine associatesEXACT
behavioral medicine associates great neckEXACT
center for mind body medicineEXACT
crisis hotlineEXACT
depression hotlineEXACT
emotional support hotline freeEXACT
free art therapy near meEXACT
free dbt groups near meEXACT
free therapy groups near meEXACT
help hotline numberEXACT
integrative medicine brooklynEXACT
melissa walker therapistEXACT
mental health crisis hotlineEXACT
mental health hotlineEXACT
mental health number hotlineEXACT
mental help hotlineEXACT
my best self llcEXACT
nyc well hotlineEXACT
pete walkerEXACT
psychiatrist in westchester county nyEXACT
psychiatrist near meEXACT
rebecca walker therapistEXACT
stranger therapyEXACT
the debra simon center for integrative medicineEXACT
therapy psychiatrist near meEXACT
truman group therapyEXACT

VA — 6 direct negatives

Negative keywordMatch
behavioral medicine centerEXACT
carrington chathamEXACT
michelle coleman psychologistEXACT
psychiatrist near meEXACT
rowan center for behavioral medicineEXACT
washington behavioral medicine associatesEXACT

MD — 10 direct negatives

Negative keywordMatch
dr david ault psychiatryEXACT
dr monique walkerEXACT
free family counselingEXACT
healthy minds family and psychiatric medicine llcEXACT
joddie walkerEXACT
maryland crisis hotlineEXACT
medicine and therapyEXACT
mental health hotlineEXACT
mental health hotline for family membersEXACT
whitman walker counselingEXACT

NJ — 47 direct negatives

Negative keywordMatch
anonymous depression chatEXACT
caring cove chathamEXACT
caring cove chatham njEXACT
chatgpt therapyEXACT
chatham mental health centerEXACT
complex ptsd pete walkerEXACT
cpc behavioral health freeholdEXACT
crisis hotlineEXACT
crisis hotline njEXACT
depression psychiatrist near meEXACT
emdr therapy freehold njEXACT
emergency mental health hotlineEXACT
emotional support hotline 24 7EXACT
energy medicine near meEXACT
free online counselling chat 24 7EXACT
free online therapyEXACT
free online therapy for black menEXACT
free psychiatrist near meEXACT
free therapy near meEXACT
functional medicine psychiatrist near meEXACT
homeopathic medicine for depressionEXACT
hotlineEXACT
hotline for panic attacksEXACT
hotlines to call just to talk freeEXACT
integrative medicine monmouth county njEXACT
jewish psychologistEXACT
medicine for borderline personality disorderEXACT
medicines for borderline personality disorderEXACT
men's mental health hotline numberEXACT
mental crisis hotlineEXACT
mental health crisis hotlineEXACT
mental health hotlineEXACT
mental health hotline numberEXACT
nj crisis hotlineEXACT
penn medicine behavioral healthEXACT
psychiatric hotlineEXACT
psychiatrist in brick njEXACT
psychiatrist in my areaEXACT
psychiatrist middletown njEXACT
psychiatrist near meEXACT
psychiatrist shrewsbury njEXACT
psychiatrist that take medicaidEXACT
therapist that take aetnaEXACT
tina snider chathamEXACT
trauma psychiatrist near meEXACT
village counseling servicesEXACT
village counseling services p cEXACT

DC — 10 direct negatives

Negative keywordMatch
crisis hotlineEXACT
dbh hotlineEXACT
dc crisis hotlineEXACT
dc mental health crisis hotlineEXACT
dc mental health hotlineEXACT
free therapy sessions near meEXACT
m&k counseling associates incEXACT
psychiatrist near meEXACT
washington behavioral medicine associatesEXACT
whitman walker therapyEXACT

Shared negative lists (applied to all six campaigns)

Free Terms Excluded — 148 terms

Negative keywordMatch
24 hour christian counseling hotline freeEXACT
a freeman's place counseling llcEXACT
anger management classes near me for adults freeEXACT
anger management nyc freeEXACT
azadi therapy llc experience psychological freedom liza samuel emdr therapistEXACT
best free apps for calming anxietyEXACT
betterhelp freeEXACT
can i see a psychologist for freeEXACT
cbt for insomnia online freeEXACT
couples counseling freeEXACT
couples counseling online freeEXACT
couples therapy freeEXACT
couples therapy nyc freeEXACT
dana freedEXACT
dbt therapy freeEXACT
dbt therapy online freeEXACT
dr paula freedmanEXACT
emdr freeEXACT
emdr therapy freeEXACT
emdr training online freeEXACT
emotional freedom technique eftEXACT
emotional freeze responseEXACT
emotional support hotline freeEXACT
empowered couples with the freemansEXACT
family counseling near me freeEXACT
family therapy freeEXACT
free anger management classes near meEXACT
free anger management classes nycEXACT
free art therapy near meEXACT
free autism evaluation nycEXACT
free bereavement groups near meEXACT
free cbt therapyEXACT
free christian counselingEXACT
free christian counseling near meEXACT
free christian counseling onlineEXACT
free christian family counseling near meEXACT
free cognitive behavioral therapyEXACT
free confidential therapyEXACT
free counselingPHRASE
free counseling in njEXACT
free counseling near meEXACT
free counsellors near meEXACT
free couple therapyEXACT
free couple therapy nycEXACT
free couples counselingEXACT
free couples counseling near meEXACT
free couples therapy near meEXACT
free couples therapy nycEXACT
free dbt groups near meEXACT
free dbt groups nycEXACT
free dbt training for therapistsEXACT
free dbt webinarsEXACT
free domestic violence counselingEXACT
free emdrEXACT
free emdr online toolEXACT
free emdr therapyEXACT
free family counselingEXACT
free family counseling in nycEXACT
free family counseling near meEXACT
free family estrangement support groupsEXACT
free form counselingEXACT
free grief counseling near meEXACT
free grief support groupsEXACT
free grief support groups near meEXACT
free grief support groups nycEXACT
free grieving groups near meEXACT
free group therapy near meEXACT
free group therapy nycEXACT
free local counseling servicesEXACT
free marriagePHRASE
free marriage counselingEXACT
free marriage counseling near meEXACT
free marriage counseling nycEXACT
free mental healthEXACT
free mental health counseling near meEXACT
free mental health first aid training nycEXACT
free mental health servicesEXACT
free mental health services in dcEXACT
free mental health services in marylandEXACT
free mental health services in virginiaEXACT
free mental health services marylandEXACT
free mental health services near meEXACT
free mental health services new jerseyEXACT
free mental health services nycEXACT
free mental health support groups near meEXACT
free mental help near meEXACT
free neuropsychological testing nycEXACT
free online dbt therapyEXACT
free online parenting classes with certificateEXACT
free online support groups for depression and anxietyEXACT
free programs for troubled youth in marylandEXACT
free programs for troubled youth in nycEXACT
free psychiatric consultation near meEXACT
free psychiatrist near meEXACT
free psychiatrist nycEXACT
free ptsd counseling near meEXACT
free reiki for cancer patientsEXACT
free reiki near meEXACT
free relationship counselingEXACT
free spirit therapyEXACT
free support groups brooklynEXACT
free support groups for estranged parents near meEXACT
free support groups near meEXACT
free teen counselingEXACT
free teen counseling onlineEXACT
free therapistEXACT
free therapist near meEXACT
free therapists for teensEXACT
free therapyEXACT
free therapy brooklynEXACT
free therapy dcEXACT
free therapy for abused womenEXACT
free therapy for teensEXACT
free therapy groups near meEXACT
free therapy near meEXACT
free therapy near me no insuranceEXACT
free therapy njEXACT
free therapy nycEXACT
free therapy nyc for adultsEXACT
free therapy onlineEXACT
free therapy servicesEXACT
free therapy sessionsEXACT
free trauma counselingEXACT
free trauma support groups near meEXACT
free virtual couples therapyEXACT
freedom counseling centerEXACT
freedom hypnosis nycEXACT
grief counseling nyc freeEXACT
how to get out of a freeze stateEXACT
how to get out of functional freezeEXACT
internal family systems training online freeEXACT
marriage counseling freeEXACT
marriage counseling nyc freeEXACT
nj health group free therapyEXACT
nyc free therapyEXACT
online dbt group freeEXACT
online dbt therapy for bpd freeEXACT
parent classes freeEXACT
parenting classes online freeEXACT
pathway to freedom counselingEXACT
sarah freeze lcswEXACT
therapist free consultationEXACT
therapist online freeEXACT
therapy for freeEXACT
therapy for functional freezeEXACT
therapy freeEXACT
tree of life counseling freehold njEXACT
where can i get free counselingEXACT

Diploma, Course, Certification Terms Excluded — 39 terms

Negative keywordMatch
accelerated resolution therapy certificationEXACT
best online dbt coursesEXACT
cbt certification onlineEXACT
cbt online course for patientsEXACT
dbt certification nycEXACT
dbt certification trainingEXACT
dbt courseEXACT
dbt coursesEXACT
dbt linehan board of certificationEXACT
dbt online coursesEXACT
dbt skills courseEXACT
dbt skills online courseEXACT
dbt therapy courseEXACT
dbt training certificationEXACT
emdr certificationEXACT
emdr certification trainingEXACT
emotional support human certificationEXACT
free cbt online courseEXACT
free online parenting classes with certificateEXACT
gottman certificationEXACT
gottman course for couplesEXACT
gottman institute coursesEXACT
gottman online courseEXACT
gottman online course for couplesEXACT
healingcourse orgEXACT
ifs certificationEXACT
ifs certification for coachesEXACT
ifs certification trainingEXACT
ifs coursesEXACT
inner child healing courseEXACT
internal family systems certificationEXACT
jewish board grand concourse counseling centerEXACT
marsha linehan dbt courseEXACT
mental health counselor courseEXACT
mindfulness courses near meEXACT
online couples communication courseEXACT
online dbt courseEXACT
parenting courses near meEXACT
play therapy certification njEXACT

Mindfulness Terms — 27 terms

Negative keywordMatch
cbt and mindfulness techniquesEXACT
center for cbt and mindfulnessEXACT
mindfulnessEXACT
mindfulness based cbtEXACT
mindfulness based cognitive therapyEXACT
mindfulness based cognitive therapy mbctEXACT
mindfulness based somatic therapyEXACT
mindfulness based stress reductionEXACT
mindfulness behavioral cognitive therapyEXACT
mindfulness brooklynEXACT
mindfulness cbt therapyEXACT
mindfulness classesPHRASE
mindfulness classes near meEXACT
mindfulness coachEXACT
mindfulness cognitive behavioral therapyEXACT
mindfulness cognitive therapyEXACT
mindfulness counselingEXACT
mindfulness courses near meEXACT
mindfulness for anxietyEXACT
mindfulness for bpdEXACT
mindfulness near meEXACT
mindfulness practiceEXACT
mindfulness psychotherapyEXACT
mindfulness therapyEXACT
mindfulness therapy near meEXACT
mindfulness workshopEXACT
soho cbt therapy mindfulness centerEXACT

Hotline Terms Excluded — 6 terms

Negative keywordMatch
crisis hotlineEXACT
dbh hotlineEXACT
dc crisis hotlineEXACT
dc mental health crisis hotlineEXACT
dc mental health hotlineEXACT
hotlinePHRASE