Overview PAUSED
[IN-PERSON][PMAX][LOCAL][DC] · Washington, DC · campaign 23005752136
$7,779spend
181conversions
$14,735conv value
$43cost / conv
0.3%CTR
$3avg CPC
8booked (Won)
$972cost / booked
What worked- Tightly geo-scoped, single-market test with a full asset-group build per modality.
- Local ad strength and asset coverage are largely in place.
What we’d change- Optimized to the wrong goal. 169 of 181 conversions were $0-value ad-extension/call taps; only 8 actual Won ($972 per booked client).
- Biddable on PURCHASE + CONTACT (website, Google-hosted & call-from-ads) — the three $0-value CONTACT goals are what it chased. Should be PURCHASE-only (see Conversions below).
- Max-Conversions with no target CPA, on a tiny $48/day budget — one of eight near-identical local tests; too little signal each. Now paused.
What this campaign optimizes for
Bidding (Max Conversions) optimizes toward the biddable conversion goals below — this is the configured target, regardless of what later fired. This campaign has 4 biddable goals: CONTACT, PURCHASE.
| Biddable goal | Origin | What it captures | Value |
|---|
| PURCHASE | Website | Booked clients — revenue — e.g. “Won”, “Won Calls” | revenue |
| CONTACT | Call From Ads | Ad-extension / call-from-ads taps — e.g. “Counseling Center Ad Extension”, “CCoM Calls From Ad Extensions” | $0 |
| CONTACT | Google Hosted | Click-to-call on the Google-hosted listing — e.g. “Clicks to Calls [Google Hosted]” | $0 |
| CONTACT | Website | Calls to the number on the website — e.g. “Counseling Center Calls To Number On Website” | $0 |
The misconfiguration. Alongside PURCHASE, this campaign has the CONTACT goal biddable across 3 origins (website calls, Google-hosted click-to-call, and ad-extension taps) — all $0-value. Because contact taps fire far more often than Won, Max-Conversions rationally chased the cheap, plentiful taps and starved the Purchase signal. That is why the “$43 CPA” looks good but the booked count is tiny.
Evidence · Google Ads API v24 · read-only · 2026-06-30SELECT campaign.name, campaign_conversion_goal.category,
campaign_conversion_goal.origin, campaign_conversion_goal.biddable
FROM campaign_conversion_goal
WHERE campaign.id = 23005752136 -- biddable=true rows shown
[
{
"campaign": "Counseling Center [IN-PERSON][PMAX][LOCAL][DC]",
"category": "PURCHASE",
"origin": "WEBSITE",
"biddable": true
},
{
"campaign": "Counseling Center [IN-PERSON][PMAX][LOCAL][DC]",
"category": "CONTACT",
"origin": "WEBSITE",
"biddable": true
},
{
"campaign": "Counseling Center [IN-PERSON][PMAX][LOCAL][DC]",
"category": "CONTACT",
"origin": "GOOGLE_HOSTED",
"biddable": true
},
{
"campaign": "Counseling Center [IN-PERSON][PMAX][LOCAL][DC]",
"category": "CONTACT",
"origin": "CALL_FROM_ADS",
"biddable": true
}
] …and what actually fired
Of 181 reported conversions, 169 were $0-value taps and only 8 were actual Won clients — the direct consequence of the CONTACT goals above being biddable.
| Conversion action | Conv | Value | Read |
|---|
| Counseling Center Ad Extension | 169 | $0 | $0 tap |
| Won | 6 | $9,365 | REVENUE |
| Stage: Hot Leads | 4 | $1,050 | lead |
| Won Calls | 2 | $4,320 | REVENUE |
Asset groups
10 asset groups · 3 enabled. Ad strength shown per group.
| Asset group | Status | Ad strength |
|---|
| Washington, DC: Couples Therapy | Enabled | Unknown |
| Washington, DC: EMDR | Enabled | Unknown |
| Washington, DC: Therapist Near Me | Enabled | Unknown |
| ARLINGTON: DBT | Removed | Unknown |
| ARLINGTON: DBT Skills | Removed | Unknown |
| ARLINGTON: EMDR | Removed | Unknown |
| ARLINGTON: Therapist Near Me | Removed | Unknown |
| BETHESDA: DBT | Removed | Unknown |
| BETHESDA: DBT Skills | Removed | Unknown |
| Eating Disorders [In-Person][BETHESDA] | Removed | Unknown |
Assets & copy
Distinct text assets across the campaign · 248 images · 67 videos.
Headlines (125)
Relationship CounselingDialectical Behavior TherapyIntimacy Issues?DBT For Eating DisordersCounseling Center GroupThe Counseling Center GroupDBT Therapy Near YouDBT Group Therapist ArlingtonLocal Therapists in ArlingtonConnect Now Schedule A SessionDBT TherapistDBT Therapy for EveryoneDBT Therapy ArlingtonDBT Therapist Near YouDBT Therapist ArlingtonComprehensive DBT TreatmentTherapy and CounselingReduce Symptoms of DepressionMarriage & Couples CounselingProfessional CounselingCounseling Near MeFind a TherapistEMDR Therapy for TraumaGottman Method Couples Therapy
+101 more
Long headlines (67)
EMDR Therapy: What It Is, Effectiveness & why it worksGottman Method Couples Therapy | Counseling Center GroupTherapists in Washington, DC | Counseling Center GroupEating Disorders: Seek Expert Therapy & Begin a New JourneyDBT Bethesda Therapy and Counseling - Bethesda, Maryland.DBT Bethesda: Improve Your Life Through Dialectical Behavior Therapy.DBT Bethesda: Learn Powerful Skills to Manage Emotions and Improve Relationships.Comprehensive DBT Programs in Bethesda: Restore Balance to Your Life.Get Compassionate and Expert Care From Experienced Therapists.EMDR Bethesda: Learn Powerful Skills to Manage Emotions and Improve Relationships.DBT Arlington Therapy and Counseling - Arlington, Virginia.DBT Arlington: Improve Your Life Through Dialectical Behavior Therapy.DBT Arlington: Learn Powerful Skills to Manage Emotions and Improve Relationships.Comprehensive DBT Programs in Virginia: Restore Balance to Your Life.Get Compassionate and Expert Care from Experienced Therapists.Book an appointment with Counseling Center GroupEMDR Arlington Therapy and Counseling - Arlington, Virginia.EMDR Arlington: Improve Your Life Through Eye Movement Desensitization and Reprocessing.EMDR Arlington: Learn Powerful Skills to Manage Emotions and Improve Relationships.Comprehensive EMDR Programs in Virginia: Restore Balance to Your Life.EMDR Therapy: Process Traumatic MemoriesComprehensive DBT Programs in Bethesda, Maryland: Restore Balance to Your Life.EMDR Bethesda. Therapy and Counseling - Bethesda, Maryland.EMDR Bethesda: Improve Your Life Through Eye Movement Desensitization and Reprocessing.
+43 more
Descriptions (36)
DBT Can Be A Powerful Tool To Help You Develop New Skills.The Counseling Center Group is a leading provider of DBT therapy and counseling services.DBT Arlington Therapy and Counseling Services to Help You Manage Your Emotions.We Provide Mental Health Services, Marriage & Couples Counseling, and DBT Therapy Near YouJohn Gottman and Julie Schwartz Gottman in the 1980sThe Gottman Method is a form of couples therapy developed by DrsCCG: Pave the Way for a Richer, more Mindful Life.Uncover the root causes of eating disorders and embark on your recovery journeyDBT Bethesda Therapy and Counseling Services to Help You Manage Your Emotions.Dialectical Behavior Therapy (DBT) Can Be a Powerful Tool to Help You Develop New Skills.EMDR Can Be A Powerful Tool To Help You Develop New Skills.The Counseling Center Group is a leading provider of EMDR therapy and counseling services.EMDR Arlington Therapy and Counseling Services to Help You Manage Your Emotions.We Provide Mental Health Services, Marriage & Couples Counseling & EMDR Therapy Near You.Eye Movement Desensitization and Reprocessing Can Help You Develop New Skills. Call Now.DBT Bethesda, Maryland. Therapy and Counseling Services to Help You Manage Your Emotions.EMDR Bethesda, MD: Therapy and Counseling Services to Help You Manage Your Emotions.Marriage Counseling: Counseling Center Therapy & Counseling Can You Manage Your Emotions.The Counseling Center Group is a leading provider of EMDR therapy and counseling servicesWe Are A Leading Provider of Marriage & Relationship Therapy And Counseling Services.Learn To Identify The Root Cause Of Your Concerns & Effectively Resolve Conflict.We Provide Mental Health Services, Marriage & Couples Counseling, and DBT Therapy Near Me.We Provide Mental Health Services, Marriage & Couples Counseling +DBT Therapy Near You.Dialectical Behavior Taherapy (DBT) Can Be a Powerful Tool to Help You Develop New Skills.
+12 more
Audience & search-theme signals
250 distinct search themes · 7 audience signals.
CBT therapist Washington DCtherapist near me Washington DCbest therapist in Washington DClicensed therapist Washington DCaffordable therapist Washington DCblack therapist near me Washington DCfemale therapist Washington DCmale therapist Washington DCcouples therapist Washington DCmarriage therapist Washington DCfamily therapist Washington DCchild therapist Washington DCteen therapist Washington DCChristian therapist Washington DCLGBTQ therapist Washington DCtrauma therapist Washington DCEMDR therapist Washington DCDBT therapist Washington DCanxiety therapist Washington DCdepression therapist Washington DCstress therapist Washington DCgrief therapist Washington DCaddiction therapist Washington DCPTSD therapist Washington DCholistic therapist Washington DCSpanish speaking therapist Washington DCevening therapist appointments DCweekend therapist Washington DCin person therapist near me DCvirtual therapist Washington DCtherapist for professionals Washington DCtherapist for students Washington DCtherapist for young adults Washington DCtherapist for seniors Washington DChighly rated therapist Washington DCprivate practice therapist DCgroup therapy Washington DClicensed clinical therapist Washington DCcognitive behavioral therapist DCmindfulness therapist Washington DC
+210 more themes
Audience signals
324833743321764965134397955153064345323999220152954501324053208
Geo & device
Monthly trend
| Month | Spend | Conv | Value | ROAS |
|---|
| 2026-01-01 | $1,440 | 27 | $3,605 | 2.50× |
| 2026-02-01 | $1,424 | 46 | $1,440 | 1.01× |
| 2026-03-01 | $1,464 | 34 | $3,750 | 2.56× |
| 2026-04-01 | $1,464 | 34 | $5,040 | 3.44× |
| 2026-05-01 | $1,467 | 30 | $900 | 0.61× |
| 2026-06-01 | $521 | 10 | $0 | 0.00× |
Device
| Device | Spend | Conv | $/conv |
|---|
| Mobile | $7,136 | 181 | $39 |
| Desktop | $554 | 0 | — |
| Tablet | $82 | 0 | — |
| Connected_Tv | $8 | 0 | — |
