Overview PAUSED
[PMAX LOCAL][NY][DBT GROUP] · New York (DBT group) · campaign 23054855743
$7,751spend
246conversions
$19,565conv value
$31cost / conv
0.8%CTR
$2avg CPC
8booked (Won)
$1,029cost / booked
What worked- Tightly geo-scoped, single-market test with a full asset-group build per modality.
- Local ad strength and asset coverage are largely in place.
What we’d change- Optimized to the wrong goal. 235 of 246 conversions were $0-value ad-extension/call taps; only 8 actual Won ($1,029 per booked client).
- Biddable on PURCHASE + CONTACT (website, Google-hosted & call-from-ads) — the three $0-value CONTACT goals are what it chased. Should be PURCHASE-only (see Conversions below).
- Max-Conversions with no target CPA, on a tiny $48/day budget — one of eight near-identical local tests; too little signal each. Now paused.
What this campaign optimizes for
Bidding (Max Conversions) optimizes toward the biddable conversion goals below — this is the configured target, regardless of what later fired. This campaign has 4 biddable goals: CONTACT, PURCHASE.
| Biddable goal | Origin | What it captures | Value |
|---|
| PURCHASE | Website | Booked clients — revenue — e.g. “Won”, “Won Calls” | revenue |
| CONTACT | Call From Ads | Ad-extension / call-from-ads taps — e.g. “Counseling Center Ad Extension”, “CCoM Calls From Ad Extensions” | $0 |
| CONTACT | Google Hosted | Click-to-call on the Google-hosted listing — e.g. “Clicks to Calls [Google Hosted]” | $0 |
| CONTACT | Website | Calls to the number on the website — e.g. “Counseling Center Calls To Number On Website” | $0 |
The misconfiguration. Alongside PURCHASE, this campaign has the CONTACT goal biddable across 3 origins (website calls, Google-hosted click-to-call, and ad-extension taps) — all $0-value. Because contact taps fire far more often than Won, Max-Conversions rationally chased the cheap, plentiful taps and starved the Purchase signal. That is why the “$31 CPA” looks good but the booked count is tiny.
Evidence · Google Ads API v24 · read-only · 2026-06-30SELECT campaign.name, campaign_conversion_goal.category,
campaign_conversion_goal.origin, campaign_conversion_goal.biddable
FROM campaign_conversion_goal
WHERE campaign.id = 23054855743 -- biddable=true rows shown
[
{
"campaign": "Counseling Center [PMAX LOCAL][NY][DBT GROUP]",
"category": "PURCHASE",
"origin": "WEBSITE",
"biddable": true
},
{
"campaign": "Counseling Center [PMAX LOCAL][NY][DBT GROUP]",
"category": "CONTACT",
"origin": "WEBSITE",
"biddable": true
},
{
"campaign": "Counseling Center [PMAX LOCAL][NY][DBT GROUP]",
"category": "CONTACT",
"origin": "GOOGLE_HOSTED",
"biddable": true
},
{
"campaign": "Counseling Center [PMAX LOCAL][NY][DBT GROUP]",
"category": "CONTACT",
"origin": "CALL_FROM_ADS",
"biddable": true
}
] …and what actually fired
Of 246 reported conversions, 235 were $0-value taps and only 8 were actual Won clients — the direct consequence of the CONTACT goals above being biddable.
| Conversion action | Conv | Value | Read |
|---|
| Counseling Center Ad Extension | 235 | $0 | $0 tap |
| Won | 5 | $9,845 | REVENUE |
| Stage: Hot Leads | 4 | $1,800 | lead |
| Won Calls | 3 | $7,920 | REVENUE |
Asset groups
5 asset groups · 1 enabled. Ad strength shown per group.
| Asset group | Status | Ad strength |
|---|
| DBT Group Therapy NY | Enabled | Unknown |
| Therapy Near Me | Paused | Unknown |
| CBT Therapy NY | Removed | Pending |
| Gottmans Couples Therapy NY | Removed | Pending |
| Therapist Near Me NY | Removed | Pending |
Assets & copy
Distinct text assets across the campaign · 120 images · 32 videos.
Headlines (87)
Dialectical Behavior TherapyIntimacy Issues?Counseling Center GroupConnect Now Schedule A SessionDBT Therapist Near YouReduce Symptoms of DepressionSee the World with ClarityLearn to Observe with DBTUnlock the Power of DBTObserve Describe ParticipateDBT: Observe without JudgmentShift Your World PerceptionCBT Therapy in ManhattanRelationship Difficulties?Effective Couples TherapyTroubled Relationships?Evidence-based modalitiesCreate Shared MeaningPut Your Relationship FirstImprove Partner CommunicationArt & Science of RelationshipsEvening Virtual Sessions AvailVirtual Couples TherapyFind A Therapist Near You
+63 more
Long headlines (37)
DBT Group NYC | Counseling Center GroupBook an appointment with Counseling Center GroupWe Work With Couples Seeking Positive Change In Their Marriage/Romantic Relationships.Get Compassionate and Expert Virtual Care from Experienced Therapists.Couples Therapy: Counseling Center Therapy & Counseling. We're In New York City. Call NowVirtual Gottman Couples Therapy In New York City: We Can Help. Schedule Online Today.Improve Your Relationship with Our Gottman-Trained Therapists Based in New York City.Find The Right Therapist In New York City | Counseling Center Group Personalized TreatmentExplore Experienced NYC Therapists Offering Personalized Care near You. Get Your Quote NowPersonalized Therapy For Your Specific Needs In New York Helping You Build Lasting ChangeStart Your Journey To A Brighter, Healthier You with Our Supporting Licensed TherapistsDBT Therapy Sessions Designed around Your Individual and Specific Needs. Call Us TodayDBT New York Therapy and Counseling - New York City. Schedule Your Appointment TodayFind Expert DBT Therapists in NYC Ready to Help You Grow & Improve Your Life.Trusted DBT Therapists in NY City to Help You Manage Emotions & Improve RelationshipsComprehensive DBT Programs in New York City: Restore Balance to Your Life. Get Your QuoteGet Compassionate and Expert Care from Experienced Therapists in New York City.Experience The Power Of Cognitive Behavioral Therapy w/Our Expert Therapists in New YorkReclaim Your Mental Well-Being With Our Top-Rated CBT Therapy In NYC. Get Your Quote TodayTransform Your Life With Our Proven CBT Therapy In NYC. Schedule Your Appointment TodayTake Control Of Your Mental Health With Our Expert CBT TherapistsCounseling Center Group is The Best Cognitive Behavioral Therapist in New York CityIndividual, Couples, Group, Parent, or Family TherapistsProficiency in Dialectical Behavior
+13 more
Descriptions (30)
We Provide Mental Health Services, Marriage & Couples Counseling, and DBT Therapy Near YouDialectical Behavior Therapy (DBT) Can Be a Powerful Tool to Help You Develop New Skills.Marriage Counseling: Counseling Center Therapy & Counseling Can You Manage Your Emotions.Learn To Identify The Root Cause Of Your Concerns & Effectively Resolve Conflict.Marriage Counseling & Therapy In New York City. Schedule Your Appointment TodayWe Are A Leading Provider of Marriage & Relationship Therapy & Counseling Services.We Provide Mental Health Services, Marriage & Couples Counseling & DBT Therapy in New YorkDiscover Confidential Therapy in the Heart of New York Only at Counseling Center GroupWe Provide Counseling Services for Individuals, Couples, & Families. Book Your AppointmentNYC's Mental Health Oasis: Counseling Center Group. Find Your Unique Therapist TodayStruggling with Mental Health and Wellbeing? Our New York Therapists Are Here for You.Experienced Therapists Create a Safe Environment for Healing to Achieve Personal GoalsDBT Counseling for Emotional Balance in New York. Get Your Quote Today. Don't Wait MoreThe Counseling Center Group is a Leading Provider of DBT Therapy & Counseling Services.DBT in New York City. Therapy and Counseling Services to Help You Manage Your Emotions.We Provide Mental Health Services, Marriage & Couples Counseling + DBT Therapy in New YorkCounseling Center Group offers top-rated Cognitive Behavioral Therapy (CBT) in NYC and MD.CBT is an effective evidence-based therapy that can help you take control of yourself.Take control of your mental health. Our CBT therapy can help you.Break free from negative thought patterns with CBT therapyExpert CBT therapy in NYC & MD. Reclaim your mental well-being.DBT Group Counseling for Emotional Balance in NYC. Call Or Schedule Online.The Counseling Center Group is a Leading Provider of DBT Group Therapy In NYC. Call Us.Group DBT In NYC. Group Therapy and Counseling Services to Help You Manage Your Emotions.
+6 more
Audience & search-theme signals
200 distinct search themes · 4 audience signals.
couples therapymarriage counseling near mecouples therapist near meCouples therapy near meMarriage counseling servicesRelationship counseling near mecounseling for couples near mecouples counseling servicescouples therapy new yorktherapy for relationshipsAffordable marriage counselingLicensed marriage counselors nearbyChristian marriage counseling near meWeekend marriage retreatsOnline marriage counseling near meBest couples therapy servicesLGBTQ+ marriage counseling near meFamily and marriage counselingCulturally sensitive marriage counselorsTop-rated marriage counselorsCommunication issues counselingMarriage and conflict resolution therapyBilingual marriage counselors near mePremarital counseling servicesIn-home marriage counseling servicesLocal therapists for marriage problemscouples therapy gottman methodcouples therapy new york cityGottman method therapist near metherapy for married coupleshelp for struggling marriagecouples therapy in Manhattanfind a couples therapist NYCcouples therapist in new yorktherapist for marriage issuesmarriage counseling Manhattanmarriage therapy in NYCNYC marriage counseling centerGottman marriage therapy near meGottman couples therapy NYC
+160 more themes
Audience signals
324652099333718187324619120324176480
Geo & device
Monthly trend
| Month | Spend | Conv | Value | ROAS |
|---|
| 2026-01-01 | $1,432 | 20 | $1,925 | 1.34× |
| 2026-02-01 | $1,435 | 39 | $4,350 | 3.03× |
| 2026-03-01 | $1,463 | 67 | $720 | 0.49× |
| 2026-04-01 | $1,458 | 48 | $10,950 | 7.51× |
| 2026-05-01 | $1,480 | 57 | $1,620 | 1.09× |
| 2026-06-01 | $482 | 14 | $0 | 0.00× |
Device
| Device | Spend | Conv | $/conv |
|---|
| Mobile | $7,109 | 246 | $29 |
| Desktop | $432 | 0 | — |
| Tablet | $191 | 0 | — |
| Connected_Tv | $19 | 0 | — |
