Overview PAUSED
[PMAX][LOCAL] [NJ-PARSIPPANY] · Parsippany, NJ · campaign 23035996006
$7,807spend
146conversions
$3,350conv value
$53cost / conv
0.2%CTR
$3avg CPC
0booked (Won)
$0booked revenue
What worked- Tightly geo-scoped, single-market test with a full asset-group build per modality.
- Local ad strength and asset coverage are largely in place.
What we’d change- Booked zero clients. All 146 conversions were $0-value taps/leads — not one Won on $7,807 spent.
- Biddable on PURCHASE + CONTACT (website, Google-hosted & call-from-ads) — the three $0-value CONTACT goals are what it chased. Should be PURCHASE-only (see Conversions below).
- Max-Conversions with no target CPA, on a tiny $48/day budget — one of eight near-identical local tests; too little signal each. Now paused.
What this campaign optimizes for
Bidding (Max Conversions) optimizes toward the biddable conversion goals below — this is the configured target, regardless of what later fired. This campaign has 4 biddable goals: CONTACT, PURCHASE.
| Biddable goal | Origin | What it captures | Value |
|---|
| PURCHASE | Website | Booked clients — revenue — e.g. “Won”, “Won Calls” | revenue |
| CONTACT | Call From Ads | Ad-extension / call-from-ads taps — e.g. “Counseling Center Ad Extension”, “CCoM Calls From Ad Extensions” | $0 |
| CONTACT | Google Hosted | Click-to-call on the Google-hosted listing — e.g. “Clicks to Calls [Google Hosted]” | $0 |
| CONTACT | Website | Calls to the number on the website — e.g. “Counseling Center Calls To Number On Website” | $0 |
The misconfiguration. Alongside PURCHASE, this campaign has the CONTACT goal biddable across 3 origins (website calls, Google-hosted click-to-call, and ad-extension taps) — all $0-value. Because contact taps fire far more often than Won, Max-Conversions rationally chased the cheap, plentiful taps and starved the Purchase signal. That is why the “$53 CPA” looks good but the booked count is tiny.
Evidence · Google Ads API v24 · read-only · 2026-06-30SELECT campaign.name, campaign_conversion_goal.category,
campaign_conversion_goal.origin, campaign_conversion_goal.biddable
FROM campaign_conversion_goal
WHERE campaign.id = 23035996006 -- biddable=true rows shown
[
{
"campaign": "Counseling Center [PMAX][LOCAL] [NJ-PARSIPPANY]",
"category": "PURCHASE",
"origin": "WEBSITE",
"biddable": true
},
{
"campaign": "Counseling Center [PMAX][LOCAL] [NJ-PARSIPPANY]",
"category": "CONTACT",
"origin": "WEBSITE",
"biddable": true
},
{
"campaign": "Counseling Center [PMAX][LOCAL] [NJ-PARSIPPANY]",
"category": "CONTACT",
"origin": "GOOGLE_HOSTED",
"biddable": true
},
{
"campaign": "Counseling Center [PMAX][LOCAL] [NJ-PARSIPPANY]",
"category": "CONTACT",
"origin": "CALL_FROM_ADS",
"biddable": true
}
] …and what actually fired
Of 146 reported conversions, 137 were $0-value taps and only 0 were actual Won clients — the direct consequence of the CONTACT goals above being biddable.
| Conversion action | Conv | Value | Read |
|---|
| Counseling Center Ad Extension | 137 | $0 | $0 tap |
| Stage: Hot Leads | 5 | $1,350 | lead |
| Stage: Consult Scheduled | 4 | $2,000 | consult |
Asset groups
6 asset groups · 6 enabled. Ad strength shown per group.
| Asset group | Status | Ad strength |
|---|
| CBT Therapy Cedar Knolls NJ | Enabled | Unknown |
| Dbt Therapy Cedar Knolls NJ | Enabled | Unknown |
| EMDR Therapy Cedar Knolls NJ | Enabled | Unknown |
| Gottman Therapy Cedar Knolls NJ | Enabled | Unknown |
| Internal Family Systems New Jersey PARSIPPANY | Enabled | Unknown |
| Therapy Near Me | Enabled | Unknown |
Assets & copy
Distinct text assets across the campaign · 184 images · 39 videos.
Headlines (170)
Couples TherapyDialectical Behavior TherapyCognitive Behavioral TherapyIntimacy Issues?Counseling Center GroupThe Counseling Center GroupConnect Now Schedule A SessionReduce Symptoms of DepressionMarriage & Couples CounselingMental Health TherapySee the World with ClarityLearn to Observe with DBTUnlock the Power of DBTShift Your World PerceptionGottman Method TherapyCounseling CenterDBT: Observe Without JudgmentEMDR Therapy for EveryoneComprehensive EMDR TreatmentInternal Family Systems (IFS)Counseling Center New JerseyDBT Counseling CenterTransform Your LifeCouples Therapy in Red Bank
+146 more
Long headlines (80)
Counseling Center of New JerseyTherapists in New Jersey | Counseling Center GroupBook an appointment with Counseling Center GroupUnlock Healing with Internal Family Systems TherapyWe Work With Couples Seeking Positive Change In Their Marriage/Romantic Relationships.Get Compassionate and Expert Virtual Care from Experienced Therapists.Internal Family Systems TherapyUnlock Healing With IFS TherapyExperience The Power Of Cognitive Behavioral Therapy (CBT) With Our Expert in New JerseyReclaim Your Mental Well-Being With Our Top-Rated CBT Therapy In NJ. Get Your Quote TodayLearn About CBT Today as it Helps You Deal w/Stress & Anxiety. Book Your Free ConsultationLife Doesn’t Have to Feel Heavy. CBT Helps You Change Habits that Keep You Feeling StuckCounseling Center Group is The Best Cognitive Behavioral Therapist in New JerseyCouples Therapy: Counseling Center Therapy & Counseling. We're In New Jersey. Call NowVirtual Gottman Couples Therapy In New Jersey: We Can Help. Schedule Online Today.Improve Your Relationship with Our Gottman-Trained Therapists Based in New JerseyGet Compassionate and Expert Virtual Care from Experienced Therapists in New Jersey.Virtual EMDR Therapy in New Jersey. Counseling Center Group is Here For You. BookEMDR New Jersey: Improve Your Life Through Eye Movement Desensitization and Reprocessing.EMDR New Jersey: Learn Powerful Skills to Manage Emotions and Improve Relationships.Virtual EMDR Programs in NJ. Restore Balance to Your Life. Book Your Free ConsultationUnleash Your Full Potential w/IFS Therapy At Counseling Center. Book Your AppointmentProfessional IFS Therapy Available near Red Bank and Coastal NJ Areas. Call Us TodayUnlock Healing with Internal Family Systems Therapy in Red Bank New Jersey Area. Call Now
+56 more
Descriptions (40)
Dialectical Behavior Therapy (DBT) Can Be a Powerful Tool to Help You Develop New Skills.We Provide Mental Health Services, Marriage & Couples Counseling & EMDR Therapy Near You.Eye Movement Desensitization and Reprocessing Can Help You Develop New Skills. Call Now.Marriage Counseling: Counseling Center Therapy & Counseling Can You Manage Your Emotions.Learn To Identify The Root Cause Of Your Concerns & Effectively Resolve Conflict.We Are A Leading Provider of Marriage & Relationship Therapy & Counseling Services.The Counseling Center Group is a Leading Provider of DBT Therapy & Counseling Services.Counseling Center Group Offers Top-Rated Cognitive Behavioral Therapy (CBT) in New JerseyCBT is an Effective Evidence-Based Therapy that can Help You Take Control of Yourself.Expert CBT Therapy in New Jersey. Reclaim Your Mental Stability as Your Life Depends On itBreak Free From Negative Thought Patterns w/CBT Therapy. Book Your Free Consultation TodayTransform Your Life With Our Proven CBT Therapy In NJ. Schedule Your Appointment TodayMarriage Counseling & Therapy In New Jersey. Schedule Your Appointment TodayWe Provide Mental Health Services, Marriage/Couples Counseling & DBT Therapy in New JerseyEMDR Can Be A Powerful Tool To Help You Develop New Skills. Schedule Your Meeting TodayThe Counseling Center Group is a Leading Provider of EMDR Therapy and Counseling Services.EMDR New Jersey: Therapy and Counseling Services to Help You Manage Your Emotions.Personalized IFS Counseling near Fair Haven, Little Silver, and Monmouth BeachDiscover IFS Therapy near Middletown, Hazlet, and Surrounding NJ Towns. Call Us TodayHeal Emotional Burdens with Licensed IFS Therapists in New Jersey. Call Our SpecialistsBuild Resilience and Balance with IFS Therapy near Red Bank, NJ. Call Our Team NowIFS Therapy: Discover the Wisdom Within. Find Your Center & Your Calm at CCG in New JerseyDBT Counseling for Emotional Balance in New Jersey. Get Your Quote Today. Don't Wait MoreDBT in New Jersey. Therapy and Counseling Services to Help You Manage Your Emotions.
+16 more
Audience & search-theme signals
241 distinct search themes · 6 audience signals.
marriage counseling near mecouples therapist near meCouples therapy near meMarriage counseling servicesRelationship counseling near mecounseling for couples near mecouples counseling servicestherapy for relationshipsAffordable marriage counselingLicensed marriage counselors nearbyOnline marriage counseling near meLGBTQ+ marriage counseling near meFamily and marriage counselingCulturally sensitive marriage counselorsTop-rated marriage counselorsCommunication issues counselingMarriage and conflict resolution therapyBilingual marriage counselors near mePremarital counseling servicesIn-home marriage counseling servicesLocal therapists for marriage problemscouples therapy gottman methodGottman method therapist near metherapy for married coupleshelp for struggling marriagetherapist for marriage issuesGottman marriage therapy near meGottman relationship counselingGottman couples counseling servicescouples therapist in New JerseyGottman couples therapy Parsippany NJcouples counseling 07054 Gottmanrelationship therapy 07034 NJGottman trained therapist 07058couples therapy 07045 ParsippanyGottman counseling near 07005marriage counseling 07078 GottmanGottman couples therapist 07902relationship counseling 07928 NJcouples therapy near 07090 NJ
+201 more themes
Audience signals
325239286325237954324765917324382200324763679329376227
Geo & device
Monthly trend
| Month | Spend | Conv | Value | ROAS |
|---|
| 2026-01-01 | $1,443 | 9 | $0 | 0.00× |
| 2026-02-01 | $1,450 | 25 | $1,250 | 0.86× |
| 2026-03-01 | $1,465 | 52 | $1,550 | 1.06× |
| 2026-04-01 | $1,462 | 24 | $250 | 0.17× |
| 2026-05-01 | $1,464 | 27 | $150 | 0.10× |
| 2026-06-01 | $525 | 10 | $150 | 0.29× |
Device
| Device | Spend | Conv | $/conv |
|---|
| Mobile | $6,939 | 146 | $47 |
| Desktop | $705 | 0 | — |
| Tablet | $147 | 0 | — |
| Connected_Tv | $16 | 0 | — |
