Overview PAUSED
[PMAX][LOCAL] [NJ-RED BANK] · Red Bank, NJ · campaign 23035490776
$7,749spend
181conversions
$24,212conv value
$43cost / conv
0.4%CTR
$3avg CPC
7booked (Won)
$1,148cost / booked
What worked- Tightly geo-scoped, single-market test with a full asset-group build per modality.
- Local ad strength and asset coverage are largely in place.
What we’d change- Optimized to the wrong goal. 165 of 181 conversions were $0-value ad-extension/call taps; only 7 actual Won ($1,148 per booked client).
- Biddable on PURCHASE + CONTACT (website, Google-hosted & call-from-ads) — the three $0-value CONTACT goals are what it chased. Should be PURCHASE-only (see Conversions below).
- Max-Conversions with no target CPA, on a tiny $48/day budget — one of eight near-identical local tests; too little signal each. Now paused.
What this campaign optimizes for
Bidding (Max Conversions) optimizes toward the biddable conversion goals below — this is the configured target, regardless of what later fired. This campaign has 4 biddable goals: CONTACT, PURCHASE.
| Biddable goal | Origin | What it captures | Value |
|---|
| PURCHASE | Website | Booked clients — revenue — e.g. “Won”, “Won Calls” | revenue |
| CONTACT | Call From Ads | Ad-extension / call-from-ads taps — e.g. “Counseling Center Ad Extension”, “CCoM Calls From Ad Extensions” | $0 |
| CONTACT | Google Hosted | Click-to-call on the Google-hosted listing — e.g. “Clicks to Calls [Google Hosted]” | $0 |
| CONTACT | Website | Calls to the number on the website — e.g. “Counseling Center Calls To Number On Website” | $0 |
The misconfiguration. Alongside PURCHASE, this campaign has the CONTACT goal biddable across 3 origins (website calls, Google-hosted click-to-call, and ad-extension taps) — all $0-value. Because contact taps fire far more often than Won, Max-Conversions rationally chased the cheap, plentiful taps and starved the Purchase signal. That is why the “$43 CPA” looks good but the booked count is tiny.
Evidence · Google Ads API v24 · read-only · 2026-06-30SELECT campaign.name, campaign_conversion_goal.category,
campaign_conversion_goal.origin, campaign_conversion_goal.biddable
FROM campaign_conversion_goal
WHERE campaign.id = 23035490776 -- biddable=true rows shown
[
{
"campaign": "Counseling Center [PMAX][LOCAL] [NJ-RED BANK]",
"category": "PURCHASE",
"origin": "WEBSITE",
"biddable": true
},
{
"campaign": "Counseling Center [PMAX][LOCAL] [NJ-RED BANK]",
"category": "CONTACT",
"origin": "WEBSITE",
"biddable": true
},
{
"campaign": "Counseling Center [PMAX][LOCAL] [NJ-RED BANK]",
"category": "CONTACT",
"origin": "GOOGLE_HOSTED",
"biddable": true
},
{
"campaign": "Counseling Center [PMAX][LOCAL] [NJ-RED BANK]",
"category": "CONTACT",
"origin": "CALL_FROM_ADS",
"biddable": true
}
] …and what actually fired
Of 181 reported conversions, 165 were $0-value taps and only 7 were actual Won clients — the direct consequence of the CONTACT goals above being biddable.
| Conversion action | Conv | Value | Read |
|---|
| Counseling Center Ad Extension | 158 | $0 | $0 tap |
| Clicks to Calls [Google Hosted] | 7 | $0 | $0 tap |
| Stage: Hot Leads | 5 | $1,952 | lead |
| Won Calls | 4 | $8,280 | REVENUE |
| Won | 3 | $10,980 | REVENUE |
| Stage: Consult Scheduled | 3 | $1,750 | consult |
| Stage: Consult Scheduled Calls | 1 | $1,250 | consult |
Asset groups
6 asset groups · 6 enabled. Ad strength shown per group.
| Asset group | Status | Ad strength |
|---|
| CBT Therapy NJ Red Bank | Enabled | Good |
| DBT Therapy NJ RED BANK | Enabled | Good |
| EMDR Therapy NJ RED BANK | Enabled | Good |
| Gottman Therapy NJ RED BANK | Enabled | Good |
| Internal Family Systems New Jersey RED BANK | Enabled | Good |
| Therapy Near Me | Enabled | Good |
Assets & copy
Distinct text assets across the campaign · 192 images · 40 videos.
Headlines (176)
Couples TherapyDialectical Behavior TherapyCognitive Behavioral TherapyIntimacy Issues?Counseling Center GroupThe Counseling Center GroupConnect Now Schedule A SessionReduce Symptoms of DepressionMarriage & Couples CounselingMental Health TherapistSee the World with ClarityLearn to Observe with DBTUnlock the Power of DBTShift Your World PerceptionGottman Method TherapyDBT Group TherapyDBT: Observe Without JudgmentEMDR Therapy for EveryoneComprehensive EMDR TreatmentInternal Family Systems (IFS)Counseling Center New JerseyTransform Your LifeCouples Therapy in Red BankStart Your Healing Journey
+152 more
Long headlines (75)
Counseling Center of New JerseyTherapists in New Jersey | Counseling Center GroupBook an appointment with Counseling Center GroupUnlock Healing with Internal Family Systems TherapyEye Movement Desensitization and Reprocessing (EMDR)We Work With Couples Seeking Positive Change In Their Marriage/Romantic Relationships.Get Compassionate and Expert Virtual Care from Experienced Therapists.Internal Family Systems TherapyUnlock Healing With IFS TherapyExperience The Power Of Cognitive Behavioral Therapy (CBT) With Our Expert in New JerseyReclaim Your Mental Well-Being With Our Top-Rated CBT Therapy In NJ. Get Your Quote TodayLearn About CBT Today as it Helps You Deal w/Stress & Anxiety. Book Your Free ConsultationLife Doesn’t Have to Feel Heavy. CBT Helps You Change Habits that Keep You Feeling StuckCounseling Center Group is The Best Cognitive Behavioral Therapist in New JerseyCouples Therapy: Counseling Center Therapy & Counseling. We're In New Jersey. Call NowVirtual Gottman Couples Therapy In New Jersey: We Can Help. Schedule Online Today.Improve Your Relationship with Our Gottman-Trained Therapists Based in New JerseyGet Compassionate and Expert Virtual Care from Experienced Therapists in New Jersey.Virtual EMDR Therapy in New Jersey. Counseling Center Group is Here For You. BookEMDR New Jersey: Improve Your Life Through Eye Movement Desensitization and Reprocessing.EMDR New Jersey: Learn Powerful Skills to Manage Emotions and Improve Relationships.Virtual EMDR Programs in NJ. Restore Balance to Your Life. Book Your Free ConsultationUnleash Your Full Potential w/IFS Therapy At Counseling Center. Book Your AppointmentProfessional IFS Therapy Available near Red Bank and Coastal NJ Areas. Call Us Today
+51 more
Descriptions (39)
Dialectical Behavior Therapy (DBT) Can Be a Powerful Tool to Help You Develop New Skills.We Provide Mental Health Services, Marriage & Couples Counseling & EMDR Therapy Near You.Eye Movement Desensitization and Reprocessing Can Help You Develop New Skills. Call Now.Marriage Counseling: Counseling Center Therapy & Counseling Can You Manage Your Emotions.Learn To Identify The Root Cause Of Your Concerns & Effectively Resolve Conflict.We Are A Leading Provider of Marriage & Relationship Therapy & Counseling Services.The Counseling Center Group is a Leading Provider of DBT Therapy & Counseling Services.Counseling Center Group Offers Top-Rated Cognitive Behavioral Therapy (CBT) in New JerseyCBT is an Effective Evidence-Based Therapy that can Help You Take Control of Yourself.Expert CBT Therapy in New Jersey. Reclaim Your Mental Stability as Your Life Depends On itBreak Free From Negative Thought Patterns w/CBT Therapy. Book Your Free Consultation TodayTransform Your Life With Our Proven CBT Therapy In NJ. Schedule Your Appointment TodayMarriage Counseling & Therapy In New Jersey. Schedule Your Appointment TodayWe Provide Mental Health Services, Marriage/Couples Counseling & DBT Therapy in New JerseyEMDR Can Be A Powerful Tool To Help You Develop New Skills. Schedule Your Meeting TodayThe Counseling Center Group is a Leading Provider of EMDR Therapy and Counseling Services.EMDR New Jersey: Therapy and Counseling Services to Help You Manage Your Emotions.Personalized IFS Counseling near Fair Haven, Little Silver, and Monmouth BeachDiscover IFS Therapy near Middletown, Hazlet, and Surrounding NJ Towns. Call Us TodayHeal Emotional Burdens with Licensed IFS Therapists in New Jersey. Call Our SpecialistsBuild Resilience and Balance with IFS Therapy near Red Bank, NJ. Call Our Team NowIFS Therapy: Discover the Wisdom Within. Find Your Center & Your Calm at CCG in New JerseyDBT Counseling for Emotional Balance in New Jersey. Get Your Quote Today. Don't Wait MoreDBT in New Jersey. Therapy and Counseling Services to Help You Manage Your Emotions.
+15 more
Audience & search-theme signals
240 distinct search themes · 6 audience signals.
CBT therapy Red Bank NJcognitive behavioral therapy near 07704CBT therapist Monmouth County NJCBT counselor near 07739cognitive therapy 07760CBT counseling near 08535CBT therapy services 08510behavioral therapist 07722cognitive therapy 07746CBT counselor 07738CBT therapy near 07711local CBT therapist 08736cognitive behavioral counseling 07733CBT specialist 08730therapy CBT 07751CBT treatment near 07757CBT therapist 07748cognitive therapy 07702CBT therapy New Jerseycognitive behavioral therapy near me NJCBT for anxiety NJdepression CBT therapy Red BankOCD treatment with CBT NJCBT for panic disorder Monmouth Countycognitive therapy for trauma NJCBT for stress management NJanger management CBT near meCBT therapy for teens NJadult CBT counseling Red BankCBT therapy for couples NJbest CBT therapist near Red Bankaffordable CBT therapy NJtop cognitive behavioral therapy near meevidence-based therapy NJ CBTCBT counseling reviews Red Bankrecommended CBT therapist 07704licensed CBT therapist in NJCBT treatment options Monmouth Countyprivate CBT counseling NJCBT therapy clinic Red Bank
+200 more themes
Audience signals
324701948324331146324715883324332367325184590328975905
Geo & device
Monthly trend
| Month | Spend | Conv | Value | ROAS |
|---|
| 2026-01-01 | $1,430 | 21 | $0 | 0.00× |
| 2026-02-01 | $1,427 | 49 | $19,270 | 13.50× |
| 2026-03-01 | $1,460 | 30 | $150 | 0.10× |
| 2026-04-01 | $1,454 | 42 | $4,000 | 2.75× |
| 2026-05-01 | $1,464 | 29 | $250 | 0.17× |
| 2026-06-01 | $513 | 9 | $542 | 1.06× |
Device
| Device | Spend | Conv | $/conv |
|---|
| Mobile | $7,190 | 181 | $40 |
| Desktop | $475 | 0 | — |
| Tablet | $74 | 0 | — |
| Connected_Tv | $11 | 0 | — |
