Overview PAUSED
[IN-PERSON][PMAX][LOCAL][HARRISON NY] · Harrison, NY · campaign 23058456679
$7,766spend
96conversions
$11,589conv value
$81cost / conv
0.3%CTR
$2avg CPC
10booked (Won)
$747cost / booked
What worked- Tightly geo-scoped, single-market test with a full asset-group build per modality.
- Local ad strength and asset coverage are largely in place.
What we’d change- Optimized to the wrong goal. 74 of 96 conversions were $0-value ad-extension/call taps; only 10 actual Won ($747 per booked client).
- Biddable on PURCHASE + CONTACT (website, Google-hosted & call-from-ads) — the three $0-value CONTACT goals are what it chased. Should be PURCHASE-only (see Conversions below).
- Max-Conversions with no target CPA, on a tiny $48/day budget — one of eight near-identical local tests; too little signal each. Now paused.
What this campaign optimizes for
Bidding (Max Conversions) optimizes toward the biddable conversion goals below — this is the configured target, regardless of what later fired. This campaign has 4 biddable goals: CONTACT, PURCHASE.
| Biddable goal | Origin | What it captures | Value |
|---|
| PURCHASE | Website | Booked clients — revenue — e.g. “Won”, “Won Calls” | revenue |
| CONTACT | Call From Ads | Ad-extension / call-from-ads taps — e.g. “Counseling Center Ad Extension”, “CCoM Calls From Ad Extensions” | $0 |
| CONTACT | Google Hosted | Click-to-call on the Google-hosted listing — e.g. “Clicks to Calls [Google Hosted]” | $0 |
| CONTACT | Website | Calls to the number on the website — e.g. “Counseling Center Calls To Number On Website” | $0 |
The misconfiguration. Alongside PURCHASE, this campaign has the CONTACT goal biddable across 3 origins (website calls, Google-hosted click-to-call, and ad-extension taps) — all $0-value. Because contact taps fire far more often than Won, Max-Conversions rationally chased the cheap, plentiful taps and starved the Purchase signal. That is why the “$81 CPA” looks good but the booked count is tiny.
Evidence · Google Ads API v24 · read-only · 2026-06-30SELECT campaign.name, campaign_conversion_goal.category,
campaign_conversion_goal.origin, campaign_conversion_goal.biddable
FROM campaign_conversion_goal
WHERE campaign.id = 23058456679 -- biddable=true rows shown
[
{
"campaign": "Counseling Center [IN-PERSON][PMAX][LOCAL][HARRISON NY]",
"category": "PURCHASE",
"origin": "WEBSITE",
"biddable": true
},
{
"campaign": "Counseling Center [IN-PERSON][PMAX][LOCAL][HARRISON NY]",
"category": "CONTACT",
"origin": "WEBSITE",
"biddable": true
},
{
"campaign": "Counseling Center [IN-PERSON][PMAX][LOCAL][HARRISON NY]",
"category": "CONTACT",
"origin": "GOOGLE_HOSTED",
"biddable": true
},
{
"campaign": "Counseling Center [IN-PERSON][PMAX][LOCAL][HARRISON NY]",
"category": "CONTACT",
"origin": "CALL_FROM_ADS",
"biddable": true
}
] …and what actually fired
Of 96 reported conversions, 74 were $0-value taps and only 10 were actual Won clients — the direct consequence of the CONTACT goals above being biddable.
| Conversion action | Conv | Value | Read |
|---|
| Counseling Center Ad Extension | 74 | $0 | $0 tap |
| Stage: Hot Leads | 8 | $2,918 | lead |
| Won | 7 | $5,041 | REVENUE |
| Won Calls | 3 | $2,880 | REVENUE |
| Stage: Consult Scheduled | 2 | $500 | consult |
| Stage: Consult Scheduled Calls | 1 | $250 | consult |
Asset groups
3 asset groups · 3 enabled. Ad strength shown per group.
| Asset group | Status | Ad strength |
|---|
| CBT | Enabled | Average |
| DBT | Enabled | Average |
| Therapist Near Me | Enabled | Good |
Assets & copy
Distinct text assets across the campaign · 110 images · 25 videos.
Headlines (62)
Dialectical Behavior TherapyCognitive Behavioral TherapyCounseling Center GroupDBT Therapy Near YouDBT Therapy near YouDBT Therapy for EveryoneDBT Therapist Near YouComprehensive DBT TreatmentReduce Symptoms of DepressionMarriage & Couples CounselingCounseling Center of New YorkCBT Therapy for EveryoneCBT Therapist Near YouComprehensive CBT TreatmentDBT Therapy in New JerseyContact Us TodayImprove relationshipsManage emotionsFind a therapist todayCounseling servicesDiscover the benefitsBehavior Therapy near YouCBT Westchester CountyCBT in Harrison NY
+38 more
Long headlines (47)
The Counseling Center Of New YorkContact Us Today for DBT TherapyContact The Counseling Center Group todayThe Counseling Center of New YorkCBT Westchester County | CBT in Harrison NYDiscover the benefits of CBT Westchester CountyGet personalized, effective techniquesManage stress, anxiety, and moreDBT West Chester County. Therapy and Counseling - Harrison, New York.DBT West Chester County: Improve Your Life Through Dialectical Behavior Therapy.DBT West Chester County: Learn Powerful Skills to Manage Emotions & Improve Relationships.Comprehensive DBT Programs in West Chester County: Restore Balance to Your Life.DBT Westchester County: Expert Therapists Here to HelpCompassionate Therapists in Westchester CountyWestchester County Counseling ServicesManage Emotions and Reduce Stress with DBTEffective DBT Westchester CountyManage emotions, reduce stress, and improve relationshipsIn Person Therapist West Chester County. Schedule Online.In Person Therapist West Chester County. Therapy and Counseling - Harrison, New York.In Person Therapist West Chester County. Call or Schedule Online.Comprehensive In Person CBT Programs in West Chester County.Receive Compassionate & Expert Care from an Experienced Therapist. Schedule Online.DBT Therapy, DBT-C, and CBT Therapy
+23 more
Descriptions (20)
DBT Can Be A Powerful Tool To Help You Develop New Skills.The Counseling Center Group is a leading provider of DBT therapy and counseling services.Dialectical Behavior Therapy (DBT) Can Be a Powerful Tool to Help You Develop New Skills.CBT Can Be A Powerful Tool To Help You Develop New Skills.The Counseling Center Group is a leading provider of CBT therapy and counseling services.DBT West Chester County Therapy and Counseling Services to Help You Manage Your Emotions.Westchester County Counseling Services - DBT Therapy, DBT-C, And CBT TherapyIn Person Therapists West Chester. The Help You Need To Build A Life You Love. Call Us.We Provide Mental Health Services, Marriage & Couples Counseling, & DBT Therapy Near You.In Person Therapist Near You. CBT Can Be A Powerful Tool To Help You Develop New Skills.In Person Therapist West Chester County. Schedule Online.In Person Therapist West Chester County. Therapy and Counseling - Harrison, New York.We Use Only Evidence-Based Therapies Proven To Drive Real, Lasting Change – Quickly.DBT Therapy West Chester. The Help You Need To Build A Life You Love, Starting Right Now.The Right Therapist For You. Guaranteed. Serving West Chester County, New York.CBT West Chester County Therapy and Counseling Services to Help You Manage Your Emotions.We Provide Mental Health Services, Marriage & Couples Counseling, & CBT Therapy Near You.Cognitive Behavioral Therapy (CBT) Can Be a Powerful Tool to Help You Develop New Skills.CBT Therapy West Chester. The Help You Need To Build A Life You Love, Starting Right Now.Westchester County Counseling Services - DBT Therapy, DBT-C, and CBT Therapy
Audience & search-theme signals
149 distinct search themes · 3 audience signals.
DBT therapist near meCognitive behavioral therapy Harrison NYDBT therapy Harrison NYDBT therapist Westchester CountyDialectical behavior therapy near meDBT counseling Harrison NYDBT therapy Westchester NYCBT and DBT therapist near meDBT counselor near meDBT treatment WestchesterOnline DBT therapist HarrisonVirtual DBT therapy near meTelehealth DBT counseling WestchesterIn-person DBT sessions HarrisonAffordable DBT therapy near meDBT group therapy HarrisonIntensive DBT program WestchesterDBT individual sessions Harrison NYSliding scale DBT therapist near meEvidence-based DBT treatment HarrisonDBT for borderline personality disorder HarrisonDBT for BPD near meDBT for trauma Harrison NYDBT for PTSD WestchesterDBT for self-harm near meDBT for emotional regulation HarrisonDBT for suicidal thoughts near meDBT for depression WestchesterDBT for anxiety HarrisonDBT for eating disorders near meDBT for teens Harrison NYDBT therapist for adolescents near meDBT for young adults WestchesterDBT for college students HarrisonDBT therapist for children near meDBT for women Westchester CountyDBT for men Harrison NYDBT family therapy near meDBT for parents HarrisonDBT for couples Westchester NY
+109 more themes
Audience signals
323785056324176480324619120
Geo & device
Monthly trend
| Month | Spend | Conv | Value | ROAS |
|---|
| 2026-01-01 | $1,453 | 16 | $1,441 | 0.99× |
| 2026-02-01 | $1,434 | 12 | $1,770 | 1.23× |
| 2026-03-01 | $1,464 | 19 | $4,523 | 3.09× |
| 2026-04-01 | $1,464 | 24 | $1,440 | 0.98× |
| 2026-05-01 | $1,453 | 16 | $2,265 | 1.56× |
| 2026-06-01 | $498 | 9 | $150 | 0.30× |
Device
| Device | Spend | Conv | $/conv |
|---|
| Mobile | $6,648 | 96 | $69 |
| Desktop | $898 | 0 | $2,246 |
| Tablet | $203 | 0 | — |
| Connected_Tv | $16 | 0 | — |
