Overview PAUSED
[PMAX LOCAL][NY] · New York · campaign 23006249462
$7,777spend
161conversions
$21,588conv value
$48cost / conv
0.2%CTR
$2avg CPC
7booked (Won)
$1,127cost / booked
What worked- Tightly geo-scoped, single-market test with a full asset-group build per modality.
- Local ad strength and asset coverage are largely in place.
What we’d change- Optimized to the wrong goal. 144 of 161 conversions were $0-value ad-extension/call taps; only 7 actual Won ($1,127 per booked client).
- Biddable on PURCHASE + CONTACT (website, Google-hosted & call-from-ads) — the three $0-value CONTACT goals are what it chased. Should be PURCHASE-only (see Conversions below).
- Max-Conversions with no target CPA, on a tiny $48/day budget — one of eight near-identical local tests; too little signal each. Now paused.
What this campaign optimizes for
Bidding (Max Conversions) optimizes toward the biddable conversion goals below — this is the configured target, regardless of what later fired. This campaign has 4 biddable goals: CONTACT, PURCHASE.
| Biddable goal | Origin | What it captures | Value |
|---|
| PURCHASE | Website | Booked clients — revenue — e.g. “Won”, “Won Calls” | revenue |
| CONTACT | Call From Ads | Ad-extension / call-from-ads taps — e.g. “Counseling Center Ad Extension”, “CCoM Calls From Ad Extensions” | $0 |
| CONTACT | Google Hosted | Click-to-call on the Google-hosted listing — e.g. “Clicks to Calls [Google Hosted]” | $0 |
| CONTACT | Website | Calls to the number on the website — e.g. “Counseling Center Calls To Number On Website” | $0 |
The misconfiguration. Alongside PURCHASE, this campaign has the CONTACT goal biddable across 3 origins (website calls, Google-hosted click-to-call, and ad-extension taps) — all $0-value. Because contact taps fire far more often than Won, Max-Conversions rationally chased the cheap, plentiful taps and starved the Purchase signal. That is why the “$48 CPA” looks good but the booked count is tiny.
Evidence · Google Ads API v24 · read-only · 2026-06-30SELECT campaign.name, campaign_conversion_goal.category,
campaign_conversion_goal.origin, campaign_conversion_goal.biddable
FROM campaign_conversion_goal
WHERE campaign.id = 23006249462 -- biddable=true rows shown
[
{
"campaign": "Counseling Center [PMAX LOCAL][NY]",
"category": "PURCHASE",
"origin": "WEBSITE",
"biddable": true
},
{
"campaign": "Counseling Center [PMAX LOCAL][NY]",
"category": "CONTACT",
"origin": "WEBSITE",
"biddable": true
},
{
"campaign": "Counseling Center [PMAX LOCAL][NY]",
"category": "CONTACT",
"origin": "GOOGLE_HOSTED",
"biddable": true
},
{
"campaign": "Counseling Center [PMAX LOCAL][NY]",
"category": "CONTACT",
"origin": "CALL_FROM_ADS",
"biddable": true
}
] …and what actually fired
Of 161 reported conversions, 144 were $0-value taps and only 7 were actual Won clients — the direct consequence of the CONTACT goals above being biddable.
| Conversion action | Conv | Value | Read |
|---|
| Counseling Center Ad Extension | 144 | $0 | $0 tap |
| Stage: Hot Leads | 6 | $2,100 | lead |
| Won | 5 | $12,528 | REVENUE |
| Stage: Consult Scheduled | 3 | $1,750 | consult |
| Won Calls | 2 | $3,960 | REVENUE |
| Stage: Consult Scheduled Calls | 1 | $1,250 | consult |
Asset groups
4 asset groups · 4 enabled. Ad strength shown per group.
| Asset group | Status | Ad strength |
|---|
| CBT Therapy NY | Enabled | Unknown |
| DBT Therapy NY | Enabled | Unknown |
| Gottmans Couples Therapy NY | Enabled | Unknown |
| Therapist Near Me NY | Enabled | Unknown |
Assets & copy
Distinct text assets across the campaign · 135 images · 29 videos.
Headlines (116)
Relationship CounselingDialectical Behavior TherapyIntimacy Issues?Counseling Center GroupThe Counseling Center GroupConnect Now Schedule A SessionDBT Therapist Near YouReduce Symptoms of DepressionGottman Method Couples TherapyMental Health TherapistSee the World with ClarityLearn to Observe with DBTUnlock the Power of DBTObserve Describe ParticipateDBT: Observe without JudgmentShift Your World PerceptionGottman Method TherapyCBT Therapy in ManhattanCognitive Behavior TherapyNew Jersey Counseling CenterBook an Appointment TodayRelationship Difficulties?Effective Couples TherapyTroubled Relationships?
+92 more
Long headlines (56)
Gottman Method Couples Therapy | Counseling Center GroupTop-Rated DBT Therapy and Counseling Services in MD & NYVariety of therapeutic sessionsGet DBT therapy and counseling servicesBook an appointment with Counseling Center GroupWe Work With Couples Seeking Positive Change In Their Marriage/Romantic Relationships.Developed by Drs. John Gottman and Julie Schwartz GottmanGet help with Gottman Method Couples TherapyFind a therapist at The Counseling Center GroupCouples Therapy by Drs. John Gottman and Julie Schwartz GottmanGet Couples Therapy from Gottman MethodDBT Therapy for Emotional IssuesSkills for Different RelationshipGet Compassionate and Expert Virtual Care from Experienced Therapists.Couples Therapy: Counseling Center Therapy & Counseling. We're In New York City. Call NowVirtual Gottman Couples Therapy In New York City: We Can Help. Schedule Online Today.Improve Your Relationship with Our Gottman-Trained Therapists Based in New York City.Find The Right Therapist In New York City | Counseling Center Group Personalized TreatmentExplore Experienced NYC Therapists Offering Personalized Care near You. Get Your Quote NowPersonalized Therapy For Your Specific Needs In New York Helping You Build Lasting ChangeStart Your Journey To A Brighter, Healthier You with Our Supporting Licensed TherapistsDBT Therapy Sessions Designed around Your Individual and Specific Needs. Call Us TodayDBT New York Therapy and Counseling - New York City. Schedule Your Appointment TodayFind Expert DBT Therapists in NYC Ready to Help You Grow & Improve Your Life.
+32 more
Descriptions (27)
John Gottman and Julie Schwartz Gottman in the 1980sThe Gottman Method is a form of couples therapy developed by DrsCCG: Pave the Way for a Richer, more Mindful Life.Dialectical Behavior Therapy (DBT) Can Be a Powerful Tool to Help You Develop New Skills.We offer a variety of therapeutic sessions for your needsDBT Bethesda, Maryland. Therapy and Counseling Services to Help You Manage Your Emotions.Marriage Counseling: Counseling Center Therapy & Counseling Can You Manage Your Emotions.Learn To Identify The Root Cause Of Your Concerns & Effectively Resolve Conflict.Virtual CCG: Pave the Way for a Richer, more Mindful Life.Marriage Counseling & Therapy In New York City. Schedule Your Appointment TodayWe Are A Leading Provider of Marriage & Relationship Therapy & Counseling Services.We Provide Mental Health Services, Marriage & Couples Counseling & DBT Therapy in New YorkDiscover Confidential Therapy in the Heart of New York Only at Counseling Center GroupWe Provide Counseling Services for Individuals, Couples, & Families. Book Your AppointmentNYC's Mental Health Oasis: Counseling Center Group. Find Your Unique Therapist TodayStruggling with Mental Health and Wellbeing? Our New York Therapists Are Here for You.Experienced Therapists Create a Safe Environment for Healing to Achieve Personal GoalsDBT Counseling for Emotional Balance in New York. Get Your Quote Today. Don't Wait MoreThe Counseling Center Group is a Leading Provider of DBT Therapy & Counseling Services.DBT in New York City. Therapy and Counseling Services to Help You Manage Your Emotions.We Provide Mental Health Services, Marriage & Couples Counseling + DBT Therapy in New YorkCounseling Center Group offers top-rated Cognitive Behavioral Therapy (CBT) in NYC and MD.CBT is an effective evidence-based therapy that can help you take control of yourself.Take control of your mental health. Our CBT therapy can help you.
+3 more
Audience & search-theme signals
166 distinct search themes · 4 audience signals.
therapist near medepression counseling near melocal therapist near meindividual counseling near memental health therapy near meDBT therapist near meDBT therapy near metalk therapy near metherapy sessions near metherapy for anxiety near meanxiety therapy NYCaffordable therapy NYCbest therapist in NYClicensed therapist NYCbest therapist NYCcounseling center ManhattanDBT specialists NYCtherapy for stress near meDBT therapist NYCNYC counseling servicestherapist accepting new clients NYCNew York City counselingtherapy for relationships NYCtherapy for stress NYCDBT specialists near meMidtown Manhattan therapytherapists in New York CityManhattan therapy serviceslicensed therapist New Yorkcounseling near me NYCNew York DBT therapydepression therapist NYCtherapy Midtown ManhattanNYC counseling centerfind a therapist ManhattanNew York City counseling servicesprofessional counseling near meaffordable therapy New Yorkcounseling for young adults NYClocal therapists in Manhattan
+126 more themes
Audience signals
324176480323785056324619120324652099
Geo & device
Monthly trend
| Month | Spend | Conv | Value | ROAS |
|---|
| 2026-01-01 | $1,429 | 28 | $0 | 0.00× |
| 2026-02-01 | $1,463 | 31 | $0 | 0.00× |
| 2026-03-01 | $1,464 | 31 | $6,638 | 4.53× |
| 2026-04-01 | $1,460 | 43 | $2,820 | 1.93× |
| 2026-05-01 | $1,464 | 22 | $7,810 | 5.33× |
| 2026-06-01 | $496 | 5 | $4,320 | 8.71× |
Device
| Device | Spend | Conv | $/conv |
|---|
| Mobile | $6,747 | 160 | $42 |
| Desktop | $622 | 1 | $622 |
| Tablet | $367 | 0 | — |
| Connected_Tv | $41 | 0 | — |
