Overview LIVE
[PMAX][STANDARD][ALL GEOs] · All served states · campaign 21079896128
$180,832spend
556conversions
$361,366conv value
$325cost / conv
4.8%CTR
$3avg CPC
510booked (Won)
$354cost / booked
What worked- Optimizes to real revenue — 100% of its 556 conversions are Won, Won Calls and Consult Scheduled, with zero $0-value ad-extension taps.
- Serving asset group “General Brand” rates EXCELLENT (25 videos, full headline/image coverage).
- Carries 75% of all PMax spend and is the only campaign still live.
- Geo set to PRESENCE (no interest-based leak); 359 negative keywords applied.
What we’d change- Efficiency is decaying — ROAS fell 2.86× (Mar) → 1.26× (Jun) on flat $30K/mo spend.
- Runs on a single asset group; 16 modality/geo groups sit paused — no creative diversity entering the auction.
- No brand exclusion + an own-brand (“counseling center group”) and a “free therapy” search-theme signal feed the wrong intent.
- Desktop converts ~4× worse than mobile.
What this campaign optimizes for
Bidding (Max Conversion Value) optimizes toward the biddable conversion goals below — this is the configured target, regardless of what later fired. This campaign has 1 biddable goal: PURCHASE.
| Biddable goal | Origin | What it captures | Value |
|---|
| PURCHASE | Website | Booked clients — revenue — e.g. “Won”, “Won Calls” | revenue |
Correctly configured. Only PURCHASE is biddable, so Smart Bidding optimizes purely toward Won/booked revenue. No $0 contact goals dilute the signal.
Evidence · Google Ads API v24 · read-only · 2026-06-30SELECT campaign.name, campaign_conversion_goal.category,
campaign_conversion_goal.origin, campaign_conversion_goal.biddable
FROM campaign_conversion_goal
WHERE campaign.id = 21079896128 -- biddable=true rows shown
[
{
"campaign": "Counseling Center [PMAX][STANDARD][ALL GEOs]",
"category": "PURCHASE",
"origin": "WEBSITE",
"biddable": true
}
] …and what actually fired
Every conversion is a deep-funnel revenue event — the goal config working as intended.
| Conversion action | Conv | Value | Read |
|---|
| Won | 351 | $235,812 | REVENUE |
| Won Calls | 159 | $114,552 | REVENUE |
| Stage: Consult Scheduled | 33 | $8,250 | consult |
| Stage: Consult Scheduled Calls | 13 | $2,752 | consult |
Asset groups
17 asset groups · 1 enabled. Ad strength shown per group.
| Asset group | Status | Ad strength |
|---|
| General Brand | Enabled | Excellent |
| ARLINGTON CBT | Paused | Excellent |
| ARLINGTON: Couples Therapy | Paused | Excellent |
| ARLINGTON: DBT Skills | Paused | Excellent |
| ARLINGTON: EMDR | Paused | Excellent |
| ARLINGTON: IFS | Paused | Excellent |
| ARLINGTON: Therapist Near Me | Paused | Excellent |
| Arlington: EATING DISORDERS | Paused | Excellent |
| BETHESDA: CBT | Paused | Excellent |
| BETHESDA: Couples Therapy | Paused | Excellent |
| BETHESDA: DBT Skills | Paused | Excellent |
| BETHESDA: EMDR | Paused | Excellent |
| BETHESDA: IFS | Paused | Excellent |
| BETHESDA: Therapist Near Me | Paused | Excellent |
| Bethesda: Eating Disorders | Paused | Excellent |
| DBT for BPD | Paused | Excellent |
| Virtual Therapy | Paused | Excellent |
Assets & copy
Distinct text assets across the campaign · 538 images · 211 videos.
Headlines (325)
Relationship CounselingDialectical Behavior TherapyIntimacy Issues?Couples Counseling BethesdaCouples Therapy BethesdaMarriage Counseling BethesdaCouples CounselingIndividual CounselingDBT For Eating DisordersVirtual DBT TherapyCounseling Center GroupThe Counseling Center GroupIndividual DBT SessionsDBT Therapy ServicesUnderstand Thoughts & FeelingsDialectical Behavior TherapistDBT Group Therapist ArlingtonFind a Therapist Near YouLocal Therapists in ArlingtonConnect Now Schedule A SessionDBT TherapistDBT Therapy for EveryoneDBT Therapy ArlingtonDBT Therapist Near You
+301 more
Long headlines (194)
Top-Rated DBT Therapy and Counseling Services in Arlington, VAWe Provide Mental Health Services, Marriage & Couples Counseling, and DBT Therapy Near YouDBT Arlington Therapy and Counseling - Arlington, VirginiaDBT Arlington: Improve Your Life Through Dialectical Behavior TherapyDBT Arlington: Learn Powerful Skills to Manage Emotions and Improve RelationshipsComprehensive DBT Programs in Virginia: Restore Balance to Your LifeGet Compassionate and Expert Care from Experienced TherapistsDBT Therapy and Counseling in Arlington VAEMDR Therapy: What It Is, Effectiveness & why it worksTherapy for Individuals, Couples, Groups, and FamiliesTherapy for Individuals, Groups & CouplesGottman Method Couples Therapy | Counseling Center GroupThe Counseling Center Group BlogProfessional Counseling and Therapists in Bethesda, MarylandAccepting Therapy Clients in-person or virtuallyMaryland Therapy: Individual, Group & Couples TherapistsCounseling Services for Mental Health & Well-BeingTherapists in Maryland | Counseling Center GroupCouples Therapy Heal Together | Counseling center groupContact Counseling Center Group | Schedule an AppointmentEating Disorders: Seek Expert Therapy & Begin a New JourneyTop-Rated DBT Therapy and Counseling Services in MD & NYCounseling Services in Arlington, VAVariety of therapeutic sessions
+170 more
Descriptions (79)
We offer a variety of therapeutic sessions to help your unique needsDBT Can Be A Powerful Tool To Help You Develop New Skills.The Counseling Center Group is a leading provider of DBT therapy and counseling services.DBT Arlington Therapy and Counseling Services to Help You Manage Your Emotions.We Provide Mental Health Services, Marriage & Couples Counseling, and DBT Therapy Near YouDialectical Behavior Therapy (DBT) Can Be a Powerful Tool to Help You Develop New SkillsJohn Gottman and Julie Schwartz Gottman in the 1980sThe Gottman Method is a form of couples therapy developed by DrsCCG: Pave the Way for a Richer, more Mindful Life.Uncover the root causes of eating disorders and embark on your recovery journeyDBT Bethesda Therapy and Counseling Services to Help You Manage Your Emotions.Dialectical Behavior Therapy (DBT) Can Be a Powerful Tool to Help You Develop New Skills.EMDR Can Be A Powerful Tool To Help You Develop New Skills.The Counseling Center Group is a leading provider of EMDR therapy and counseling services.EMDR Arlington Therapy and Counseling Services to Help You Manage Your Emotions.We Provide Mental Health Services, Marriage & Couples Counseling & EMDR Therapy Near You.Eye Movement Desensitization and Reprocessing Can Help You Develop New Skills. Call Now.Cognitive Behavior Therapy (CBT) Can Be a Powerful Tool to Help You Develop New Skills.We offer a variety of therapeutic sessions to help youFind balance with our compassionate, personalized counseling servicesOur experienced team offers individualized care tailored to your unique needsWe offer a variety of therapeutic sessions for your needsDBT Bethesda, Maryland. Therapy and Counseling Services to Help You Manage Your Emotions.EMDR Bethesda, MD: Therapy and Counseling Services to Help You Manage Your Emotions.
+55 more
Audience & search-theme signals
455 distinct search themes · 13 audience signals.
Off-target / brand signals: “where can i find free therapy”, “counseling center group” — these are search-theme hints that bias who PMax chases. “free therapy” points a premium, out-of-network self-pay practice at non-payers; “counseling center group” feeds PMax its own brand name (cannibalization). With no brand-exclusion list applied, nothing offsets it.
Proof — this is the verbatim response from the read-only Google Ads API (account 6356233337, pulled 2026-06-30); reproducible by anyone with account access:
Evidence · Google Ads API v24 · read-onlySELECT campaign.name, asset_group.name, asset_group_signal.search_theme.text
FROM asset_group_signal
WHERE campaign.id = 21079896128
[
{
"campaign": {
"resourceName": "customers/6356233337/campaigns/21079896128",
"name": "Counseling Center [PMAX][STANDARD][ALL GEOs]"
},
"assetGroup": {
"resourceName": "customers/6356233337/assetGroups/6637709047",
"name": "General Brand"
},
"assetGroupSignal": {
"resourceName": "customers/6356233337/assetGroupSignals/6637709047~2451167870082",
"searchTheme": {
"text": "where can i find free therapy"
}
}
},
{
"campaign": {
"resourceName": "customers/6356233337/campaigns/21079896128",
"name": "Counseling Center [PMAX][STANDARD][ALL GEOs]"
},
"assetGroup": {
"resourceName": "customers/6356233337/assetGroups/6637709047",
"name": "General Brand"
},
"assetGroupSignal": {
"resourceName": "customers/6356233337/assetGroupSignals/6637709047~2451168229402",
"searchTheme": {
"text": "counseling center group"
}
}
}
] therapist near meDBTDBT therapistDBT therapist for adultsDBT therapist for borderline personality disorderDBT therapist for depressionDBT therapist for teensDBT therapist near me Arlington VADBT therapy providers Arlington VADialectical Behavior Therapy Arlington VAFind a DBT therapist Arlington VAAffordable DBT therapistAnxiety treatment with DBTDBT for depressionDBT for generalized anxiety disorderDBT for major depressive disorderDBT for panic attacksDBT for persistent depressive disorderDBT for social anxietyDBT therapist for anxiety disordersDBT therapist onlineDBT therapist specializing in anxiety and depressionDepression treatment with DBTDialectical Behavior Therapy therapistFind a DBT therapistEMDREye Movement Desensitization and ReprocessingEMDR Therapist Near MeCan Children Do EMDREDMR Near MEEMDR Expert Near MeEMDR FAQsEMDR For DepressionEMDR For PTSDEMDR For Panic DisordersEMDR For TruamaEMDR Therapists Near MeEye Movement Desensitization and Reprocessing ArlingtonEye Movement Desensitization and Reprocessing Near MeFind EMDR Therapists Near Me
+415 more themes
Audience signals
134397955137288146152954501153056494153064345153065929191596034243960669321764992257917902328128632328540546331939306
Geo & device
Monthly trend
| Month | Spend | Conv | Value | ROAS |
|---|
| 2026-01-01 | $30,373 | 91 | $50,134 | 1.65× |
| 2026-02-01 | $30,023 | 97 | $59,034 | 1.97× |
| 2026-03-01 | $30,363 | 138 | $86,778 | 2.86× |
| 2026-04-01 | $30,232 | 106 | $76,320 | 2.52× |
| 2026-05-01 | $30,354 | 72 | $52,020 | 1.71× |
| 2026-06-01 | $29,487 | 52 | $37,080 | 1.26× |
Device
| Device | Spend | Conv | $/conv |
|---|
| Mobile | $110,777 | 478 | $232 |
| Desktop | $68,131 | 73 | $931 |
| Tablet | $1,903 | 5 | $381 |
| Connected_Tv | $21 | 0 | — |
| Other | $0 | 0 | — |
Where it served (placements)
7,263 distinct placements. PMax reports impressions per channel, not spend.
| Placement type | Impressions |
|---|
| Website | 110,768 |
| Google Products | 41,686 |
| Youtube Video | 5,174 |
| Mobile Application | 8 |
By region
| Region | Spend | Conv | Value | ROAS |
|---|
| New York | $49,369 | 176 | $110,232 | 2.23× |
| Maryland | $36,838 | 116 | $73,801 | 2.00× |
| Virginia | $26,859 | 72 | $45,204 | 1.68× |
| New Jersey | $26,464 | 81 | $54,463 | 2.06× |
| Washington DC | $20,872 | 32 | $21,256 | 1.02× |
| Florida | $20,420 | 77 | $54,970 | 2.69× |
| West Virginia | $0 | 0 | $0 | 0.00× |
